Not so shell­fish about seafood

Sunderland Echo - - Business -

There’s noth­ing fishy about La­timer’s Seafood’s lat­est idea.

The Se­aburn deli has launched a fun video cam­paign to help peo­ple who want to em­brace a seafoodrich diet, but don’t know where to start.

The #Trick­yFishy cam­paign aims to teach even culi­nary novices just how quick and easy it is to pre­pare seafood and help them en­joy a proven healthy, de­li­cious, and con­ve­nient diet, as well as giv­ing those who take part the chance to win fresh in­gre­di­ents used in the videos.

“We know just how many peo­ple are in­tim­i­dated by fish, shell­fish and its prepa­ra­tion,” said Ailsa La­timer, who runs the busi­ness with hus­band Robert.

“Our #Trick­yFishy cam­paign is our way of tak­ing the stress out of seafood. We’re pro­duc­ing a se­ries of fun, quick and easy videos which will hope­fully ad­dress some of these com­mon mis­con­cep­tions.

“Fish doesn’t have to be tricky. It doesn’t take long and its def­i­nitely not dif­fi­cult to en­joy.”

Robert and Ailsa La­timer with staff.

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