Sunderland Echo

Design a Sausage for Sunderland

WEARSIDERS ASKED TO GET THEIR CREATIVE JUICES FLOWING AHEAD OF FESTIVAL

- By Katy Wheeler Katy.Wheeler@jpimedia.co.uk Twitter: @KatyJourno

What a banger of an idea! The city centre’s first food and drink festival has launched a Sausage for Sunderland competitio­n.

As part of Sunderland’s Food and Drink Festival, which runs from June 21-23, organisers Sunderland BID and Sunderland City Council have teamed up with awardwinni­ng butchers Ibbitson’s to find a new flavour of banger.

And now fans of the favourite food are being asked to submit their own suggestion­s for the perfect sausage, with the winning recipe becoming an Ibbitson’s guest sausage for a month.

Ibbitson’s has had a presence in the city for nearly a century, with its sausages winning a number of Great Taste awards for combinatio­ns such as Moroccan lamb and apricots.

Joanne Ibbitson, the third generation of the family to work in the business, believes this is a great opportunit­y for people to be really inventive.

“There are lots of exciting combinatio­ns of flavours that go together so we’re looking forward to seeing what people come up with,” she said.

Entrants are asked to submit their ideas by May 24 and then six will be shortliste­d and turned into sausages by Shaun Muldown, Ibbitson’s master butcher and sausage maker.

Those six sausages will be available to try on the final day of the festival and the most popular will be announced as the winner – and will then go into production and be sold from the Ibbitson’s stall at Jacky Whites Market.

Sharon Appleby, Head of Business Operations at Sunderland BID, is hoping that lots of people take part.

“This is a great opportunit­y to be really imaginativ­e and come up with some great ideas for a sausage filling and see it go into production,” she said.

“It’s a really exciting addition to what is already an amazing weekend of activities and events.”

Anyone wanting to enter the Sausage for Sunderland competitio­n should send their recipe suggestion to info@sunderland­bid.co.uk and include contact details.

 ??  ?? Ibbitson’s, Jacky Whites Market, Bridges, Sunderland. L-R Ibbiton’s Master sausage maker and shop manger Shaun Muldown, Ibbitson’s Owner Joanne Ibbitson and organiser Roberta Dambrauska­ite from Sunderland business improvemen­t district. Photo by Elliot Nichol Photograph­y.
Ibbitson’s, Jacky Whites Market, Bridges, Sunderland. L-R Ibbiton’s Master sausage maker and shop manger Shaun Muldown, Ibbitson’s Owner Joanne Ibbitson and organiser Roberta Dambrauska­ite from Sunderland business improvemen­t district. Photo by Elliot Nichol Photograph­y.

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