Supermarket survey provides food for thought
Waitrose has topped an annual in-store supermarket satisfaction survey from a leading consumer group for the second year in a row.
The upmarket store scored a maximum five stars in nearly every category covered in the Which? poll - from ease of finding products and fast-moving queues, to friendly staff and the appearance of its shops.
It was only let down by a two-star score for value, and received an overall customer score of 76%.
Marks & Spencer also cemented its reputation for quality food and drink products.
Harry Rose, editor of Which? magazine, said: "The quality of fresh products is the single most important factor for our members when choosing where to shop and this is just one of the areas where shoppers have told us that Waitrose excels.
"There's clear room for improvement for the 'big four' - Tesco, Sainsbury's, Morrisons and Asda - as they continue to trail behind Waitrose and M&S for experience, and behind Aldi and Lidl on value."
Asda was ranked bottom in the Which? survey of more than 14,000 of its members.
Here are supermarkets' overall customer scores, according to Which?.
The scores ranked the stores on appearance, product range, queues, staff availability and helpfulness, quality of own-label products, recyclable packaging and value for money: 1. Waitrose 76% 2. Marks & Spencer 73% 3. Aldi 71% 4. Lidl 67% 5. Morrisons 65% 6. Sainsbury's 64% 7. Tesco 61% 8. Iceland 60% 9. Asda 58%