Sunderland Echo

Businesses saddle up to back charity bike ride

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Businesses are backing a sponsored cycle ride in aid of charity helping families in the North East.

So far, Washington-based Gama Systems North East Ltd, Cleardata UK Ltd and Activa Contracts have pledged to support the 162-mile bike ride in August, organised by the North East Autism Society (NEAS).

As well as sponsoring the challenge, Bob Wood, deputy managing director of Cleardata UK Ltd, will be taking part as a cyclist.

He said: "The backing of the North-East business sector is so important in supporting community-based charities in these difficult times.

“This is why I'm placing my support behind this muchneeded cause."

The ride, which will mark the charity’s 40th anniversar­y, will take riders across four counties and take two days to complete. The route has been designed so that riders will trace the shape of the charity’s infinity loop logo across the North.

Kevin Meikle, fundraisin­g manager for NEAS, said: “We aimed to do something even bigger and better than our first sponsored cycle last year, and Ride Infinity definitely fulfils that goal.

“We want to say a massive ‘thank you’ to the businesses that have pledged their support, and to all the cyclists who have signed up to join us – their help is going to help supercharg­e our vital work supporting families across the North-East.

“We are still hoping that some more business will come onboard to help the event reach its full potential.”

To take part or sponsor Ride Infinity, contact Sophie Clarke on (0191) 410 9974 or email sophie.clarke@ne-as. org.uk

 ??  ?? Some of the participan­ts at last year’s bike ride.
Some of the participan­ts at last year’s bike ride.

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