RNLI offers advice to visitors on how to stay safe around water
said: "Our coastline is a fantastic place to spend time together as a family, especially when the sun is out and it's hot.
"But there are also plenty of potential dangers, especially for those who aren't fully aware of their surroundings and may be visiting a particular beach for the first time."
Visitors to beaches are being advised to only go into the sea in designated areas and if there are lifeguards on duty.
Gareth said the RNLI has seen an increase in rip current incidents this summer, where potentially deadly currents can drag people underwater and away from the shore.
He said: "It's important that anybody venturing in or near the sea knows not just what rip currents are, but how to react if they are caught in one, or see someone else in trouble.
"They are difficult to spot and even the most experienced and strongest swimmers can find themselves caught out, so it's important where possible to use beaches that have lifeguards patrolling on them."
The RNLI is also advising people to check the weather forecast and tide times before venturing out, as well as reading any local hazard signage.
Those who go swimming are advised not to swim alone and to keep a close eye on family members both on the beach and in the water.
Anyone caught up a rip current is advised not to swim against it. The RNLI is recommending people wade instead of swim, and swim parallel to the shore until you are free of the rip and can head back.
If swimming is not possible, the organisation's advice is 'float to live'.