Year we changed formal clothes and accessories for loungewear!
As more people have been forced to stay indoors and work from home this year due to COVID-19, loungewear has proven to be the standout trend for 2020.
There have been Internet searches for loungewear up by 162 per cent including joggers, oversized sweaters, velour co-ords and fleece sweatshirts according to UK leading lingerie supplier Boux Avenue.
The company say these used to be the clothes we only changed into after work and wouldn’t dream of wearing to a meeting or on a date – but not anymore!
With six in ten admitting to buying new loungewear in the last month alone, Boux Avenue decided to ask 6,000 people to see how they’re embracing their new level of comfort.
They found that 75 per cent of your co-workers definitely aren’t as dressed up as you think with four in five admitting to pairing a smart top with ultra-casual bottoms virtually every day for work! Boux Avenue say they already suspected most people are working from home in their slippers, but add that now we know for sure ... they may look business up top, but they’re totally lounging in comfort from the waist down!
In the UK, people in Liverpool, Birmingham, Manchester and Glasgow are all about upping their comfort game, with Google searches for loungewear skyrocketing highest in these cities in the last 12 months.
Across the country, demand online shot up almost 200 per cent in October compared to last year as people searched for hoodies, tops, joggers and luxury loungewear sets to prep for winter.
The poll has revealed that eight in ten people say they’re 100 per cent okay with popping to the shops in loungewear, while five in ten say yes to grabbing brunch with the girls in their joggers or matching sweats. Plus one in five admit to wearing loungewear on a date.
In fact men and women’s loungewear is having its biggest moment ever. Earlier this year, Google searches for ‘loungewear’ almost broke the Internet as everyone ditched office wear in favour of cosy work from home alternatives. With lockdown two the trend rose even further – searches for loungewear are up 215 per cent.
So put the jeans away and relax in loungewear! Visit www.bouxavenue.com/ the-avenue/inspiration/ Womens-loungewear-hasbecome-all-day-wear.html for more.