Marketing firm helps Foundation

Sunderland market research company, MMC has become the official Research Partner of Foundation of Light.

It has signed and three year partnership deal with Sunderland AFC’s official charity and aims to conduct research to support with the revitalisation of the Foundation’s marketing and community fundraising strategies.

Natasha M cD ono ugh, MMC’s managing director said: “Now, more than ever, the work that Foundation of Light does for communities is critical.

"To be playing a small part in helping to transform lives means the world to myself and the MMC team.”

She added: “Foundation of Light is one of our chosen charities and it is a very meaningful pro-bono project for us.

"I know we will reveal insights that will help shape the next few years, which will in turn not just improve the Foundation’s community engagement but also create campaign ideas to raise important funds for this incredible charity.”

Sophie Ashcroft, Foundation of Light’s head of marketing and communications said :“Natasha has been a long-standing supporter of our work and this partnership comes at a critical time for us.

“The impact of COVID-19 has been felt throughout the region. As a community charity we are working very hard to support some of the most vulnerable people in our region.

“Our partnership with MM C is set to strengthen our marketing and community fundraising at a critical time.”