Sunderland Echo

Measures spark shop price drops

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Shop prices have plunged as post-Christmas sales and shop closures have caused retailers to discount stock heavily, according to new figures.

The British Retail Consortium-NielsenSho­pPrice Index for January has revealed that prices slid by 2.2%. Non-food prices slid by 3.6% in January, compared with a 3.2% fall in the previous month.

Helen Dickinson, chief executive, of the British Retail Consortium, said: "The January blues may have been slightly eased for many consumers thanks tofallingp­ricesthism­onth.

"Post-Christmas sales and the lockdown drove non-food prices down - especially for clothing and DIY goods."

Ms Dickinson said food prices also rose at their slowest for four years as supermarke­ts compete to offer the best value.

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