Supermarket is to offer donated books for free
Supermarket giant Morrisons has launched a book donation and exchange project for children – aiming to promote reading and literacy among youngsters.
The Morrisons Little Library scheme will be set up in stores across the UK from this week – with customers invited to donate unwanted books for children, teenagers and parents to pick up for free.
Books will also be donated to local schools and community groups.
David Potts, Morrisons CEO, said: “The past year has been extremely difficult for everyone and we want to help as much as we can. We know that our younger customers love reading but some may not have access to books of their own.
"That’s why we’re launching the Morrisons Little Library – so every child has the chance to enjoy reading and brighten their future.”
Research from The Open University – which has been involved in shaping the initiative – shows that reading books helps children to start conversations, spark imagination and support emotional wellbeing.
Teresa Cremin, Professor of Education Literacy at The Open University, said, “It’s been great working with Morrisons to help make the Little Library idea a reality.
"Reading benefits children and young people and is especially vital after such a difficult and disruptive year, as it creates a safe space to escape and learn.”
Morrisons has also created a new book - Cedric The Seed and will be publishing 50,000 copies.
The book will be distributed nationwide to local community groups and schools to ensure they are reaching those who need them most.