Full fibre rollout in Sunderland from CityFibre
Today, the internet touches almost every single aspect of how we live
Wdigital lives.
than usual.
data.
ork, socialise, shop, and play. Here
CityFibre outlines its plans for
Sunderland.
Throughout a strange and difficult
past year, it has been our place of work, our
classroom, even our refuge! It has unlocked the
door to a more flexible way of living, working, and
learning – bringing about many changes that are
likely to stay for good.
With this in mind, it’s safe to say that quality
digital connectivity and reliable broadband is no
longer a “nice-to-have” but an essential utility we
simply cannot live without.
For many residents in Sunderland however, their
infrastructure, and therefore, internet services,
simply aren’t consistently fast or reliable enough
to keep pace with our new
This is making the transition to working,
learning and entertaining from home a frustrating
process – indeed, according to YouGov, unreliable
internet during the first lockdown proved
challenging for the third of Brits who experienced
worse connectivity
So, what’s the solution?
The dropped calls, lag, and slowdown that many
of us are all too familiar with are all symptoms
of the UK’s legacy infrastructure.
You see, around 80% of UK homes still connect
to the internet via networks built for telephones
– copper networks designed to carry sound, not
This is why CityFibre is currently investing up
to £4 billion in building new networks in towns
and cities across the UK and bringing full fibre
infrastructure – the best technology for the
job – within reach of up to 8 million homes and
businesses.
Unlike much of our existing infrastructure, our
networks are designed specifically for the digital
age. They take 100% fibre optic technology (full
fibre) all the way from the home to the point of
connection – a pristine open highway with no
bumps in sight.
Why is full fibre different to what I’ve got already?
The difference between full fibre and ‘regular’
fibre is stark, and even if you think you have ‘fibre
broadband’ today, the chances are there’s copper
in there somewhere holding you back (top tip
- if your router connects to a normal telephone
socket, then that’s what you’ve got).
With full fibre enabled services,
you can expect:
• Increased efficiency: Significantly faster speeds
for upload and download. This means you can
access what you want in the blink of an eye waiting
for files to download or videos to finish
buffering will be a thing of the past.
• No more competing priorities:
Near limitless bandwidth means everyone in your
house can work, study, stream or game online
simultaneously without a challenge.
• Connectivity you can depend on: The clever
design of our networks means that if there’s
a break in one connection, it can instantly be
rerouted via another. We’re also constantly
monitoring our networks, so problems are often
detected and fixed before you even notice!
• Futureproofed for growing demand - Once the
fibre is in the ground, it’s there for good and
maintenance work is drastically reduced. We
plan twice, build once and build right.
So, can I buy this new broadband
from you?
Not quite – our job is not to be the star of the
show but to quickly get everything set up for the
main event and make sure it all runs smoothly.
Our networks are open access, which lets
you choose from a growing list of national and
local internet service providers (ISPs). Whenever
we complete a section of network, ISPs ‘light
it up’ with some of the fastest and best value
broadband packages available (high speed needn’t
mean high cost).
Sounds great, when can I get it?
The good news is that work is already well
underway in Sunderland to bring full fibre
services within reach of nearly every home and
business locally.
The network’s not yet live, but once activated,
services will be available from an increasing
range of broadband providers.
To experience full fibre broadband for
yourself and find out what packages are
available, register your interest at
cityfibre.com/SunEcho