Bosses urged to sleep on it to help homeless
A charity is urging big-hearted Sunderland business leaders to sleep outdoors for one night to raise vital funds to combat homelessness.
The CEO Sleepout initiative is holding its first Sunderland event on November 4 at the Stadium of Light, when company bosses and senior management will give up their beds to help support the homeless in the region.
Chief executive Bianca Robinson said: “We’re incredibly excited to be hosting our first CEO Sleepout event in Sunderland and it’s going to be great to meet some new faces.
“I'm delighted that over 50 people have signed up to take part so far – thank you to each and every one of you.
"We’re asking participants to aim at raising £1,000, including Gift Aid, and this can be gathered through donations from other businesses, match-funding and personal contributions.”
She added: “We’re looking for 100 people to take part so there’s plenty of space available and all business owners from large and small organisations are welcome, alongside senior execs, teams and director-level employees.
“With more than 250,000 people in England homeless, or in temporary accommodation, we are encouraging business leaders to unite, take on this challenge.
"And help raise the vital funds needed to support those who have no home, and nowhere to feel safe.”
Brian Logan, director of accounts and business services at local accountancy and business advisory firm Azets, has signed up for the Sunderland event having already participated in previous CEO Sleepouts.
He said: “Unfortunately, many are struggling across our region, especially after the pandemic, and it’s important we do all we can to spread awareness of the growing number of people who are struggling.
“I’d encourage anyone who can to join us, support this great organisation and get out there for just one night.”
Since the charity was founded in 2013, events have raised £2.9m, with funds being donated to charities across the UK.
Bianca added: “We know it can be a little daunting, but I always like to say it could be the best night’s sleep you’ll ever get – and it could change someone’s life.”
For more information, go to ceosleepoutuk.com/sunderland/.