Ground-breaking music site GigRealm launched
Partnerships and collaborations with range of music companies and organisations
As the world returns to normal and crowds fill music gigs once again, a new live music platform has been launched to help artists returning to UK venues. London based music company GigRealm has announced the launch of a ground-breaking new online platform that provides an end-to-end solution for organising gigs.
Artists will have direct access to venues, independent promoters and one-off event organisers across the UK.
Launched on September 30, GigRealm – free to use for artists – aims to work with existing grass roots music venues while helping the wider hospitality industry promote live music and to increase footfall and drive sales.
By offering an easy-to-use, one-stop solution, the GigRealm platform simplifies the staging and promotion of live music by matching artists with the right gigs.
The platform also boasts an automated GigContract that is attached to each gig, and an integrated payment system, both helping to ensure artists are paid.
A key focus for GigRealm is to ensure fair pay for artists and to tackle the issues of ‘payto-play’ and ‘free-play’ head on. The platform also provides marketing tools, an extensive toolkit and knowledge base to help make the staging of live music events as seamless and efficient as possible.
GigRealm was founded by cousins Tom Brady and Reuben Narey who believe in the commercial and cultural value of grass roots music and are passionate about supporting this vital part of the music industry.
Tom Brady said: “We spent a number of years developing the concept for GigRealm and were preparing to launch the platform just before the pandemic struck.
“Seeing the havoc that COVID wrought on the live music industry over the last 18 months or so has sharpened our resolve to provide a seamless solution for any venue – either a traditional music venue or one from the wider hospitality sector – to engage with great artists, effortlessly promote live music and, of course, for artists to find shows and get fairly remunerated.”
He added: “We know live music plays an integral role in bringing people together with research showing 28 per cent of customers would be encouraged into visiting a pub or bar if live music was on offer compared to just seven per cent who said they go to watch live sports on TV.
“We also know live music has been found to increase wet sales by 60 per cent. It’s all about helping increase footfall and revenue for venues, making the workload more time efficient for independent promoters and demystifying the booking process for those new to live music.
“If we can do that while making it easier for artists to play live, we’ll be heading in the right direction.”
Tom and Reuben have already agreed partnerships and collaborations with several music industry bodies and companies including CD Baby, Kycker, The Ivors Academy, ICMP and BIMM.
They have also secured an agreement with national ‘pubco’ operator Greene King, who will trial the platform across the UK and are in discussion with several other national pub and bar chains and hospitality organisations. GigRealm has also unveiled its three person advisory board, which features Alison Wenham OBE (former whom is the chairman and CEO of the Association of Independent Music), Emma McClarkin (CEO of The British Beer & Pub Association) and Andy Saunders (managing director, Velocity Communications).