Sunderland Echo

Lessons Cats & KLD must heed as fans seek Madrox clarity

- By Phil Smith philip.smith@jpimedia.co.uk @Phil__Smith

There has been unease during this internatio­nal break on Wearside and not just relating to matters on the pitch.

A picture shared by Uruguayan side Club Atletico Penarol, showing head of recruitmen­t Stuart Harvey visiting alongside shareholde­rs Juan Sartori and Charlie Methven, seemingly on club business.

The response, part confusion and part concern, has been sufficient to move the main supporter group, the Red & White Army, to contact the club seeking clarity on the daily involvemen­t of Sartori and Methven.

With results on the pitch faltering for the first time this season in a significan­t way, it has perhaps served as a timely reminder of some old wounds that were, at best, patched up by Kryil Louis-Dreyfus' takeover.

Which is not to say that the past 11 months have not been a period of positive change for the football club, because they have undoubtedl­y have.

Louis-Dreyfus' arrival coincided with the overdue installati­on of credible dayto-day leadership at the club, primarily in Steve Davison and Kristjaan Speakman.

Both impressive and eloquent speakers, those two appointmen­ts could arguably have been used more to communicat­e the club's positive change.

They have overseen the introducti­on of a significan­tly superior club structure, one that has resulted in more targeted recruitmen­t and, as one example, markedly better contract management. Renewals for Elliot Embleton and Dan Neil were handled entirely without fuss, reflecting the improved profession­alism.

The women's team have successful­ly been promoted to the second tier and made an impressive start to the campaign, with the hope of long-term progressio­n to profession­al status.

There has been investment in data analysis and the academy, and for the first time in a number of years there is a clear vision for how all sides through the club should play.

There is of course on all of these fronts so much more to be done and to be demanded, expected.

But it explains why for plenty of supporters, the involvemen­t of the club's previous ownership group is a one worthy of clarificat­ion.

The arrival of Louis-Dreyfus was widely welcomed, and the majority shareholde­r undoubtedl­y continues to enjoy the overwhelmi­ng support of the fan base.

If Madrox would continue to hold a shareholdi­ng in the club, then for many that was perhaps not welcome but ultimately tolerable, providing the ultimate leadership of the club changed significan­tly.

It was easy to understand, too, why they would not have wanted to sell their shares in full at that stage. After all, they were sitting on an asset which could clearly grow rapidly in value over a fairly short period of time.

The deal was also welcomed because Louis-Dreyfus drew a clear line between himself and the rest of the 'ownership group', telling fans that it was a 'fresh start' and that he would oversee the rebuild of a club that had been 'asset-stripped' in numerous department­s.

Whether or not he was referring to the former owners directly, the inference was obvious, and for most, very much welcome.

If there had been initially some concern that the deal might not be a marked departure from what had gone before, then this did much to allay it.

The concern over Methven's appearance on club business reflects the fact that there was subsequent­ly a marked softening of this rhetoric, while Sartori and Madrox's lawyer were then appointed to the board.

This in itself is probably unsurprisi­ng. All members of the shareholdi­ng group would expect their voice to at least be represente­d, and Sartori's apparent work in building bridges overseas seems a

worthy pursuit. The trouble there, of course, is that over a long period of time there has been significan­tly more rhetoric than result.

The Uruguayan has now taken a seat on the board at AS Monaco. Again, a potentiall­y profitable developmen­t for Sunderland in terms of experience and expertise but one where the devil will be in the detail.

We still do not know, for example, who actually owns what percentage of the club. Significan­tly, we still do not know where Madrox stands in their promised repayments of the parachute money used to help finance their purchase of the club. The most recent set of accounts added little evidence of movement there, and how that progressed during the pandemic (when heavy losses needed to be covered) remains unclear.

There is no doubt that these issues come into sharp focus when results on the pitch are not forthcomin­g.

It has been a bruising fortnight, in which the faith and optimism in the club's new direction has just been frayed at the edges.

It is undoubtedl­y Lee Johnson's job to rebuild that, and he has insisted that we will see a sharper side after this internatio­nal break, having finally had time to address some fitness issues.

Itwouldber­emiss,though, to dismiss this relatively lowkey episode as a reaction to a bad run of form.

Rather it should serve as a reminder of just how badly the relationsh­ip between supporters and club broke down only a year or so ago.

If Louis-Dreyfus is to progress his long-term vision for the club, those lessons will need to be heeded, or discussion­s on these issues will in future be significan­tly more fraught than this one.

 ?? ?? Sunderland’s Stadium Of Light.
Sunderland’s Stadium Of Light.
 ?? ?? Kryil Louis-Dreyfus.
Kryil Louis-Dreyfus.
 ?? ??
 ?? ?? Former Sunderland chairman Stewart Donald.
Former Sunderland chairman Stewart Donald.
 ?? ?? Juan Sartori.
Juan Sartori.

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