Omicron variant sees shop sales slowing

Retailers have felt the chill from Omicron in December as shoppers stayed at home to keep themselves safer from the virus, according to a new survey.

Only a third of retailers who were asked after December 8, when the Government announced it would adopt a new "Plan B" strategy, said that sales were higher than the same period last year.

The latest questionnaire – sent to companies each month by the Confederation of British Industry (CBI) – found early signs of the impact of the Omicron variant of Covid-19.

CBI lead economist Ben Jones, said: "Our survey confirms what we've been hearing anecdotally about Omicron's impact on activity on the High Street, with retail sales growth slowing and expectations for the coming month sharply downgraded.

"On the supply side, retailers have been making progress in building up stocks but the concern now is the potential for rapidly rising sickness and staff absences to cause renewed disruption to supply chains in the New Year.”

He added: "It's crucial that the Government takes steps to help society live confidently with the virus – including meaningful dialogue between business, Government and unions to assess the impact of restrictions and the need for future support."

The survey shows that, although retail sales grew by 8% in the year to December, that is a considerable slowdown from last month when the same figure showed a 39% increase compared to a year ago.

Many companies are now waiting to see if the Government will introduce further pandemic restrictions either before the end of this month, or in the new year.