Sunderland Echo

Enjoy your coffee – shopping locally means self-investment

- With Tony Gillan

When I was a young man, some months ago now, I worked in a pub. It was at a time of war and economic strife. Imagine that.

I remember one customer from the period for two reasons. One was his pride in ignoring the news, declaring himself completely uninterest­ed in the war as it didn’t affect him (I’ll come back to the other reason).

However, when he was told that the war would force up the price of beer he became politicall­y animated to the point of threatenin­g to vote.

He raged: “Ye dinnit mak beer out of oil!” Flawlessly correct in itself, but he required further elaboratio­n upon the oil-beer dynamic. It was a long afternoon.

Still, he was doing his best for the country by putting his money into a local business; although this was possibly not his main motivation.

Back in 2022, the Chancellor hasn’t yet managed to lower the price of petrol, although his fuel duty cut will keep it 5p cheaper than it would have been.

This affects everyone, but the current economic maelstrom is particular­ly grim news for small businesses. This is where you can help them, as well as your local area and, by extension, yourself. Shop local. It’s self-investment.

We don’t want any business to fail. However, most of the money going into a national or internatio­nal chain will leave your area; and not return.

Coffee shops are a good example, although there are many others. You’re never far from an excellent independen­t coffee shop, in characterf­ul premises whose owners are rather more enthusiast­ic about paying tax than certain of their colossal competitor­s.

Presumably everyone wants to avoid more shops closures, so shopping local is all the average person can do to save jobs and businesses. Multinatio­nals will still survive. Easily.

The immediate price you pay at the till for coffee, clothes, books, whatever, is not the same as the ultimate cost.

Oh, the second reason I remember that bloke was that he had an enormous beer belly and always wore a white T-shirt; so at a certain angle he resembled the Taj Mahal.

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 ?? ?? Rishi Sunak’s fuel cut might help the economy, but using local businesses is crucial.
Rishi Sunak’s fuel cut might help the economy, but using local businesses is crucial.

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