Bus company goes the extra mile for culture bid
Hundreds of businesses from across the North East have backed County Durham’s bid to be UK City of Culture in 2025.
Almost £500,000 in sponsorship has also been pledged towards the Durham 2025 campaign, while other businesses have volunteered their skills and time to help develop and raise awareness of the county’s bid.
One business that has gone the extra mile is Go North East, which has wrapped one of its buses with Durham 2025 branding to help spread the word about the bid across the region.
Martijn Gilbert, managing director at Go North East, said: “We’re delighted to be showing our support for the
Durham 2025 bid and the bus will help raise awareness of the bid across the region, shining a light on everything that County Durham has to offer.”
“For over 100 years, Go North East has connected the region’s towns and villages with County Durham. We can’t wait to see what the future has in store for the rich culture and tourist appeal of our region.”
County Durham’s shortlisted bid to be UK City of Culture 2025 is being driven by Durham County Council, Durham University and Culture Durham.
The winner is expected to be announced in late May.
The council says winning the title would create 2,500 jobs in creative industries and a £41.5m spend will see at least 50% of contracts going to local suppliers.
It would also attract more than 15million visitors to the region,generatinganadditional visitor spend of £700m and supporting1,800tourismjobs.
To find out more about the bid, visit www.durham2025. co.uk