Silent Pool Gin success abroad
SILENT Pool Gin launched in Tokyo and Kyoto last week and within two days 600 bottles had been sold and an order placed for 1,200 more.
Directors Ian McCulloch and James Shelbourne had their marketing material translated into Japanese and produced a Japanese version of a film giving the background to the distillery, with its roots in the history, culture and countryside of the Surrey Hills Area of Outstanding Natural Beauty.
The film, which was produced by independent Mickleham-based film maker Martin Cox, was given a Japanese voice-over by Geo Language Services in Godalming.
A Chinese version could be needed soon too as Silent Pool Gin is hoping to launch in Shanghai in the autumn.
“If a small independent company like Silent Pool Distillery can break into the Japanese and Chinese market, it shows that post Brexit, UK businesses have the opportunity to flourish,” said Mr McCulloch.
“We went over to Japan ourselves for the launch. Earlier this year we went to America and did the same. People need to make contacts and go out to other countries because that is how the UK will succeed in the export market.”
Silent Pool Gin has just broken into the duty free market, with its gift boxes of embossed glasses and bottles selling fast at Gatwick and Heathrow.
The team at Hogs Back Brewery