Silent Pool Gin suc­cess abroad

Surrey Advertiser - - Front Page -

SILENT Pool Gin launched in Tokyo and Ky­oto last week and within two days 600 bot­tles had been sold and an or­der placed for 1,200 more.

Di­rec­tors Ian McCul­loch and James Shel­bourne had their mar­ket­ing ma­te­rial trans­lated into Ja­panese and pro­duced a Ja­panese ver­sion of a film giv­ing the back­ground to the dis­tillery, with its roots in the his­tory, culture and coun­try­side of the Sur­rey Hills Area of Out­stand­ing Nat­u­ral Beauty.

The film, which was pro­duced by in­de­pen­dent Mick­le­ham-based film maker Mar­tin Cox, was given a Ja­panese voice-over by Geo Lan­guage Ser­vices in Go­dalm­ing.

A Chi­nese ver­sion could be needed soon too as Silent Pool Gin is hop­ing to launch in Shang­hai in the au­tumn.

“If a small in­de­pen­dent com­pany like Silent Pool Dis­tillery can break into the Ja­panese and Chi­nese mar­ket, it shows that post Brexit, UK busi­nesses have the op­por­tu­nity to flour­ish,” said Mr McCul­loch.

“We went over to Ja­pan our­selves for the launch. Ear­lier this year we went to Amer­ica and did the same. Peo­ple need to make con­tacts and go out to other coun­tries be­cause that is how the UK will suc­ceed in the ex­port mar­ket.”

Silent Pool Gin has just bro­ken into the duty free mar­ket, with its gift boxes of em­bossed glasses and bot­tles sell­ing fast at Gatwick and Heathrow.

Robin Jones

The team at Hogs Back Brew­ery

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.