Entrepreneur has a change of heart after taming Dragon
A SURREY entrepreneur was given the opportunity of a lifetime when she was handed a lucrative deal from television Dragon Deborah Meaden for her superfood health snack business.
Julianne Ponan, 28, from Walton, the founder and chief executive of Creative Nature, appeared on Sunday night’s Dragons’ Den gaining an investment of £75,000 in return for 25% equity.
She attended the Den with operations manager Matt Ford and the business offer included an option to buy back 5% and reduce the equity stake to 20% for the East Molesey-based business.
However, after initially accepting the transaction in the Den, new circumstances have led Ms Ponan to decline the business offer for her protein snack bars and allergen free muffin and brownie mixes.
She said: “Being in the Den was an incredible experience. It was amazing to meet Deborah and have her want to invest in Creative Nature. I’m sure we would have benefited from Deborah’s expertise and I would have loved to have worked with her.
“However, since filming the show, I have secured even more contracts directly with major supermarkets by myself and have decided that the investment deal offered wasn’t the best current route for my business.
“Deborah was very understanding when I explained why I had decided not to take the deal and wished me well for the future.”
During last weekend’s programme, the Dragons sampled two of the superfood protein bars plus a chia and cacao brownie and a chia and mulberry muffin, both of which are gluten, nut and dairy free.
Just two months ago, Creative Nature was named Retail Business of the Year at the Toast of Surrey Business Awards 2017.
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