$184,000 RAISED BY PLAYING PINK

Asmodee and Days of Wonder recently launched their Play Pink initiative, seeking to raise money with specific purchases for the Breast Cancer Research Foundation. This was made up of some specially made Ticket To

Ride: Play Pink train sets from Days of Wonder, of which $2 from each sale was donated, and the Play Pink Humble Bundle from Asmodee Digital, which offered much of their digital library at a lower price as a bundle offer, where additional donations could be made.

Asmodee confirmed 40,000 of the pink Ticket to Ride train sets were sold, with four countries selling out of them completely within just ten days. In addition, 67,000 digital play pink bundles were sold through Humble Bundle. This led to a total $184,000 being raised.