Four weeks af­ter its launch, Win­dows 10 is al­ready on 75 mil­lion PCs and tablets

Tech Advisor - - NEWS -

Mi­crosoft is well on the way to achiev­ing its goals with Win­dows 10, as the com­pany boasts of more than 75 mil­lion in­stalls in four weeks. The statis­tic was re­vealed by Yusuf Me­hdi, Mi­crosoft’s cor­po­rate vice pres­i­dent of mar­ket­ing for Win­dows on De­vices. He noted that more than 90,000 unique PC and tablet mod­els have seen the up­grade, in­clud­ing some PCs man­u­fac­tured eight years ago.

The adop­tion rate is nearly twice that of Win­dows 8, which sold 40 mil­lion li­censes af­ter about a month. Mi­crosoft had pre­vi­ously claimed that early Win­dows 8 adop­tion was roughly in line with Win­dows 7. The take-up of Mi­crosoft’s new op­er­at­ing sys­tem has also blown past Vista (20 mil­lion li­censes in a month) and XP (17 mil­lion li­censes af­ter one month).

Of course, Win­dows 10 isn’t on an equal play­ing field with its pre­de­ces­sors be­cause Mi­crosoft is giv­ing up­grades away to all con­sumers run­ning Win­dows 7 or higher. It’s an un­prece­dented move by the tech gi­ant as it tries to push the op­er­at­ing sys­tem as a ser­vice, with rev­enue com­ing from built-in ad-sup­ported and pre­mium ser­vices.

On that note, Mi­crosoft hasn’t said nearly as much about the ex­tent to which peo­ple are us­ing ser­vices such as Cor­tana and the new Edge browser. But Me­hdi did of­fer one en­cour­ag­ing sign. So far, the av­er­age Win­dows 10 de­vice has down­loaded six times more Win­dows Store apps com­pared to Win­dows 8. Get­ting users to try those mod­ern apps is a ma­jor part of its ‘Uni­ver­sal Apps’ strat­egy, which al­lows de­vel­op­ers to easily port soft­ware to Win­dows phones, Xbox con­soles, and even­tu­ally HoloLens.

Mi­crosoft still has a lot to prove and a long way to go. The com­pany has set a goal of get­ting Win­dows 10 on to a bil­lion de­vices within three years, and with more than half of the world’s 1.5 bil­lion PC users still run­ning Win­dows 7, it’s too early to roll out the ‘Mis­sion Ac­com­plished’ ban­ner. Still, it has at least proven that peo­ple aren’t so ap­a­thetic to­ward its op­er­at­ing sys­tem that they’ll turn down a free up­grade.

Mi­crosoft’s free Win­dows 10 up­grade of­fer is hav­ing the de­sired ef­fect, as up­take out­paces ear­lier ver­sions

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