Four weeks after its launch, Windows 10 is already on 75 million PCs and tablets
Microsoft is well on the way to achieving its goals with Windows 10, as the company boasts of more than 75 million installs in four weeks. The statistic was revealed by Yusuf Mehdi, Microsoft’s corporate vice president of marketing for Windows on Devices. He noted that more than 90,000 unique PC and tablet models have seen the upgrade, including some PCs manufactured eight years ago.
The adoption rate is nearly twice that of Windows 8, which sold 40 million licenses after about a month. Microsoft had previously claimed that early Windows 8 adoption was roughly in line with Windows 7. The take-up of Microsoft’s new operating system has also blown past Vista (20 million licenses in a month) and XP (17 million licenses after one month).
Of course, Windows 10 isn’t on an equal playing field with its predecessors because Microsoft is giving upgrades away to all consumers running Windows 7 or higher. It’s an unprecedented move by the tech giant as it tries to push the operating system as a service, with revenue coming from built-in ad-supported and premium services.
On that note, Microsoft hasn’t said nearly as much about the extent to which people are using services such as Cortana and the new Edge browser. But Mehdi did offer one encouraging sign. So far, the average Windows 10 device has downloaded six times more Windows Store apps compared to Windows 8. Getting users to try those modern apps is a major part of its ‘Universal Apps’ strategy, which allows developers to easily port software to Windows phones, Xbox consoles, and eventually HoloLens.
Microsoft still has a lot to prove and a long way to go. The company has set a goal of getting Windows 10 on to a billion devices within three years, and with more than half of the world’s 1.5 billion PC users still running Windows 7, it’s too early to roll out the ‘Mission Accomplished’ banner. Still, it has at least proven that people aren’t so apathetic toward its operating system that they’ll turn down a free upgrade.
Microsoft’s free Windows 10 upgrade offer is having the desired effect, as uptake outpaces earlier versions