The Artist

Show Your Art

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Gita Joshi This book is gold dust. If you’re at all serious about pursuing your art profession­ally, it will tell you everything you need to know about promoting it to a wider audience. The style is conversati­onal, readable and absolutely to the point. Gita avoids technicali­ty and over-complicati­on while covering even the smallest details. Having myself been involved in setting up trade fair stands, I can completely relate to a checklist that includes a notebook, cash float and something to sit on. Practicali­ty and comfort run hand-inhand with business considerat­ions.

This is, it should be said, a book about practicali­ties. If you need business and legal advice, there are other books that will complement it. However, it’s an excellent place to start and Gita writes from the point of view of someone who has been there, done that and understand­s the concerns and requiremen­ts of the artist rather than the business profession­al.

Privately published and available from Amazon, 152 pages (P/B) £12, Kindle £4.99

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