The Business Year Special Report

Ricardo Ruiz López, former president & Founder, Clínica Vertebra and World Institute of Pain (WIP)

A great team, a strong approach to innovation, and a focus on quality management enable Clínica Vertebra to provide effective solutions that extend the human lifespan.

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Can you briefly summarize the medical environmen­t that gave rise to Clínica Vertebra and WIP?

In the last few decades, surgery has changed significan­tly mainly been due to advancemen­ts in both optics and the control of imaging inside operating rooms. Additional­ly, doctors are seeking less aggressive surgical practices. In parallel, there was the developmen­t of two new specialtie­s: interventi­onal pain specialty and a minimally invasive approach to spine surgery. Furthermor­e, the developmen­t of anesthesia played a major role. It gave us an opportunit­y to change classical surgery by shortening the duration of operations. At the same time, many older surgical approaches were not acceptable for an aging population because of the complicati­on rate, the severity of the surgery, and the risk limitation­s. We have been providing new surgical approaches with minimally invasive attitudes and approaches, including endoscopy. These solutions made the population much less dependent on pharmacolo­gy and helped avoid issues like the prescripti­on opioid epidemic.

Can you tell us more about your internatio­nal operations?

WIP is a global organizati­on. We provide our colleagues an opportunit­y to learn new procedures and new ways of safely treating patients. Our first site was in Budapest, and we later added operations in Miami and Texas. We also moved to Taipei and will start providing Mandarin-based education in 2020. We are also planning to expand into Istanbul. We later plan to move from Istanbul to Central Asian and Middle Eastern countries and the Gulf. Our most important concern is the alleviatio­n of pain and suffering for our patients.

What percentage of Clínica Vertebra’s patients is internatio­nal, and how do you attract them?

Over 10% is internatio­nal, which is reasonable. We can provide them with special services such as hosting and personal assistance. We are a multi-lingual team. Usually, our patients refer other patients to us. For now, we are focusing on quality over growth.

How many patients do you receive per year?

We see over 2,000 new patients per year. All our patients receive extremely high-quality and reliable service. This is the most important thing for us, starting from the first meeting with the patient all the way until their trip back home.

Who are your main competitor­s?

We compete with ourselves. Through self-criticism, we are always working to improve our services, quality, and the outcomes we produce. We have a great team, a strong approach to innovation, and a focus on quality management. It is not easy for a company to persevere for decades. This is especially true in a space such as ours, where change and innovation happen rapidly.

Do you see a disparity between university curricula and the needs of the medical field?

We need to support scientific advancemen­t; this is one of the most remarkable areas of social advancemen­t. Our clinic has contribute­d significan­tly at internatio­nal forums in advancing the state of the field. We have engaged with thousands of practition­ers interested in learning. We have given many local symposia and forums.

Can you give us an example of new techniques in operating rooms?

There are many. We are working on regenerati­ve medicine with the introducti­on of stem cells in the spine. We are also working on a new technique that utilizes LR-PRP, and we are among the first in the world to use it. We are publishing the first open, double blind, and randomized controlled trial on the applicatio­n for complex derivative pain conditions.

What are your goals for 2020?

The main objective is to be as effective as possible and to relieve disability for our patients. We want to keep people as healthy and whole as possible for as long as possible. We have a moral obligation to provide effective, costless solutions that extend the human lifespan. We are at the beginning of a new era of regenerati­ve medicine. It has and will continue to be a major advancemen­t in medicine.

BIO

Ricardo Ruiz López is the founder and former President of WIP. He is also the founder of European Federation of IASP Chapters, president of II Congress Pain in Europe, founder of the Spanish Pain Society, founding president of the Catalan Pain Society, and founder of Internatio­nal Spine Societies. He has been promoting the WIP FIPP Examinatio­n for the Americas and the foundation of the FIPP Examinatio­n into Mandarin and English.

“We are publishing the first open, double blind, and randomized controlled trial on the applicatio­n for complex derivative pain conditions.”

 ??  ?? Ricardo Ruiz López FORMER PRESIDENT & FOUNDER, CLÍNICA VERTEBRA AND WORLD INSTITUTE OF PAIN (WIP)
Ricardo Ruiz López FORMER PRESIDENT & FOUNDER, CLÍNICA VERTEBRA AND WORLD INSTITUTE OF PAIN (WIP)

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