Abdellaziz Taariji, General Manager of Sehi Group

SEHI offers integral solutions in electrical, hydraulic, and industrial areas and is looking to further expand its footprint beyond Africa.

“Although water-related projects and pumps remain a major part of SEHI’s business, power generators have become an important part of SEHI’s revenue.”

SEHI has become a market leader in both Morocco and internationally. How would you describe the evolution of the company over these years?

SEHI has known constant evolution since its creation in 1975, when it introduced a new generation of pumps in Morocco and started manufacturing generating sets. Some 10 years later, SEHI became a reference in water supply and irrigation equipment and a leading manufacturer of gensets. In the following two decades, in addition to supplying equipment, SEHI developed the construction of turnkey pumping stations. In 2015, SEHI introduced Pegasus, the first Moroccan brand to offer a complete range of pumps according to international standards.

SEHI offers integral solutions in electrical, hydraulic, and industrial. Which of your products make up the bigger part of your revenue?

Although water-related projects and pumps remain a major part of SEHI’s business, power generators have become an important part of SEHI’s revenue.

2020 has been a challenging year for all industries in Morocco. How has COVID-19 impacted your operations, and what key strategies did you follow to mitigate this impact?

Our main priority was to conserve jobs and ensure a safe environment for our employees. In addition, our concern was to also avoid recession, and in that regard, we decided to concentrate our efforts on those sectors that were not that heavily impacted by the crisis.

How much of your revenue comes from exports, and which markets do you export to?

To date, only 10% of our revenue comes from exports. Nonetheless, SEHI, with the support of the primo export program, aims to develop new markets in West Africa and reach double-digit annual growth for its international sales.

What are your key goals and priorities for the year ahead and for 2021?

Considering the economic uncertainty and the lack of visibility, it is challenging to make forecasts for 2021. Nevertheless, we are confident that the investments and the economic support that the Moroccan government has put in place will spur growth. Our priority is to keep a close watch on the market changes focusing again on sectors and markets that are most likely to experience growth in 2021.