Abdeljabbar Mezry, Industrial Director, Facop

The leader in the manufacture and marketing of paints, Facop has also repurposed its production lines to help fight against COVID-19.

Since its establishment in 1997, Facop has become the leading company in the paint market. How would you evaluate the evolution of Facop over the years?

Since its founding in 1997, Facop remained to a process of continuous development and innovation, which makes our company the leader in solutions and services in paint systems today. With over 20,000 satisfied customers, Facop is a reference brand for professional actors. Its turnover has grown from MAD10.8 million in 2000 to over MAD200 million today.

Facop offers a wide portfolio of products for different purposes, from building painting to industrial and decorative. Which of your products is most in demand?

Facop produces paints for buildings, industrial uses, car refinishes, and flooring. We are well known as the supplier of technical products with high added value, such as decorative paints with special effects. Today, Facop is a benchmark in the field of decorative painting and construction. We have developed paint systems fully guaranteed for the construction markets, residential or non-residential, renovation, and maintenance. Professional painters, architects, and project managers are fully confident in our products, not only for their quality but also for the technical support and the provision of full service that we offer on all sites where we operate. Today, Facop is a reference brand of paint for the professional construction industry. The industrial division of Facop manufactures and markets a full range of solutions and latest generation, anti-corrosion systems for the protection of concrete, steel, and ferrous and non-ferrous materials for the maintenance of industrial sites, chemical, thermal, electric, food, tubes and pipes, bridges, reservoirs and tanks, electrical towers, and many more. In addition, Facop produces paint for car repair, with a range of innovative products as well as support programs to assist in the development of outlets. We have also developed a partnership with international brands such Dupont to promote tinting machine.

2020 has been a challenging year for all industries in Morocco. How has COVID-19 impacted your operations?

Faced with this pandemic, Facop, the leader in the manufacture and marketing of paints, has launched, via a new industrial entity, the production of personal safety equipment such as protective face visors, protective clothing, disinfectant mats, and so on. In this difficult period, we have also developed and produced sanitizing solutions and gel to help our country deal with the pandemic. We have exported 1 million of plastic face shields to different countries in Africa.

Facop is member of Moroccan Exporters Association (ASMEX). What is the breakdown of your revenue in terms of exports?

Facop exports mainly to Africa, namely Mauritania, Senegal, Mali, Gabon, Algeria, and Burkina Faso. Exports represent 5% of our global turnover, equivalent to over MAD10 million. We have plans to expand into new African markets such as Nigeria, Benin, the Democratic Republic of the Congo, and Ivory Coast.

The paint industry has been historically competitive. What sets Facop apart from its competitors?

Facop is placed third in the Moroccan market paint, and our company is one of the top five actors in this sector, which represent 90%.

What are your key goals and priorities for 2021?

First, our most important priority is to protect the health of our employees. Subsequently, we want to develop new categories of product that look after the environment and protect consumers’ health.

“With over 20,000 satisfied

customers, Facop is a reference brand for professional actors.”