The Business Year

Signs of SUCCESS

Sherwin Williams – Pinturas Condor focuses on maintainin­g cuttingedg­e technology while upholding the best internatio­nal standards via a system of quality control and management.

- Juan Bernardo León GENERAL MANAGER, SHERWIN WILLIAMS – PINTURAS CONDOR

How would you assess Pinturas Condor’s journey in Ecuador until becoming market leader?

Condor Industria Química Borja & Leib was founded in the city of Quito in 1939. In 1972, it took on the name of Pinturas Condor, and in 2010 it was acquired by multinatio­nal The Sherwin-Williams Company, a global leader in paints and coatings. This was an important developmen­t in terms of opening the possibilit­ies of developing new high-tech products to better serve Ecuadorian customers in terms of local culture and traditions. Sherwin-Williams has operations in more than 147 countries. In Ecuador, the company has over 500 employees, with operations all over the country and is a market leader, as it is in the US. The Ecuador headquarte­rs and manufactur­ing plant are in Quito. Around 95% of the company products are sold locally, with exports to Colombia and Peru.

How does having the support of a global company influence your operations in Ecuador?

The great advantage is having technology transferre­d into the country. The products we develop uphold internatio­nal standards of the company, and new technology developed in the US is produced here as well. For example, our flame-retardant paint is used to paint metal structures of buildings. After 9/11, this paint was developed to delay fires in structures. It slows the spread of fire and allows people more time to evacuate. We now manufactur­e this type of paint in Ecuador.

How are your in-country research facilities covering more country-specific needs?

Pinturas Condor has greatly benefited from the existing partnershi­p with Sherwin-Williams. We have continued to be an Ecuadorian company. We have been operating in this country for 80 years. We maintain cutting-edge technology and upholding the best internatio­nal standards with an integrated system of quality control and management. We have steadily led technologi­cal evolution and regulation, using the most environmen­tally friendly products and those best suited for the consumer. Market opportunit­ies and consumer needs drive new product developmen­t and improvemen­ts to our current portfolio. We use our Quito technical lab to develop new products locally. If there is a specific need in the market, or there is a product in other markets that we can replicate to local specificat­ions, then we can develop it here.

How can environmen­tal practices be further advanced by companies in the paints industry such as Sherwin-Williams?

Sustainabi­lity is an important pillar for the company. Our industrial plant, located in Quito, has won the global corporate award from Sherwin-Williams for the continued improvemen­ts we have implemente­d over the last two years. We also won the sustainabi­lity award in 2016. Our biggest achievemen­t was to significan­tly reduce the waste emissions during our manufactur­ing processes. The site implemente­d a waste management program, and it has reduced waste substantia­lly in the las few years. Moreover, we won other awards in 2017 and 2018 related to areas such as quality, teamwork, and the environmen­t, among other factors. Social responsibi­lity is another important activity for the organizati­on. We have internship programs through an agreement with the nuclear sciences department at the National Polytechni­c School. Also, we develop internal programs in areas like security, health, the environmen­t, and quality, as well as a project for the reduction of risks related to moving heavy cargo. We play an important role in the local community. We have a training center for painters that has trained more than 4,500 people in the last four years. We have collaborat­ed with different non-profits in the assessment of their maintenanc­e and building projects. We have provided support to certain NGOs like TECHO and other entities with social goals, providing them with products, money, and support to build and paint. ✖

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