The Business Year

A SIGHT to behold

As one of the most secure and wellplanne­d cities in Ecuador, Samborondó­n continues to attract investors and tourists to its shores.

- Juan José Yúnez Nowak MAYOR, SAMBORONDÓ­N

How has the legacy of the Yúnez administra­tion helped position Samborondó­n as one of the most prosperous and safest cities in Ecuador?

Samborondó­n welcomed my great-grandfathe­r when he migrated to Ecuador from Lebanon. My father was the first in the family to enter politics, followed by me. We see politics as a way of serving people using our knowledge, experience, and administra­tive skills. Today, Samborondó­n is a safe and well-planned city where everyone wants to live. Security is part of our legacy, and we have achieved it in different ways. Our focus is to ensure that progress reaches all corners of the canton. Samborondó­n is not only La Puntilla, its most renowned area, but also all of its rural areas. We are continuous­ly working on providing clean drinking water and bringing bring free internet to rural areas. We provide tablets and backpacks to high schools and maintain the infrastruc­ture. We achieved developmen­t in the La Puntilla area by working on the security aspect. We are currently conducting a study that will help us maintain a high level of security for the next 10 years. Our broader security strategy includes cameras, a monitoring center, panic buttons, and interconne­cted radios.

What steps is the municipali­ty taking to develop its tourism offering, and what are the main assets of the canton in this regard?

Samborondó­n has all the ingredient­s to keep attracting an increasing number of both local and internatio­nal tourists. Besides, we are situated next to Guayaquil, the city that receives the highest number of tourists in Ecuador. We are a satellite city next to Guayaquil and offer our own tourism products. We are attracting investment­s in restaurant­s, hotels, convention centers, bars, and theaters to create a better offering for tourists. Besides, Samborondó­n is famous for its bird sighting activity, as many unique species can be found here. Other notable attraction­s include a museum-house, a beautiful pier, and an old tradition of equestrian sports. Remarkably, the municipali­ty is building Ecuador’s first artificial beach in Samborondó­n. The boardwalk will feature several recreation­al spaces.

How is the municipali­ty encouragin­g developmen­t in the agricultur­al sector to make it more competitiv­e?

Samborondó­n depends mainly on agricultur­e, especially rice and cattle. We created a rice research center in cooperatio­n with a university to help us carry out research on soil. One of our priorities is to help the farmers in Samborondó­n improve their competitiv­eness. We are doing so by teaching them about different technologi­es such as tractors, machinery, and drones.

Samborondó­n offers the highest returns on real estate investment­s among all cities in Ecuador. What are the reasons behind this?

Security is the most important asset of our city. Samborondó­n’s stability has helped properties across the city gain tremendous value. Urban planning is a fundamenta­l issue faced by the majority of municipali­ties. To tackle this, we have formed a 50-year master plan based on an innovative and planned vision for the canton. This plan clearly defines areas for residentia­l, commercial, and educationa­l buildings. This will further generate economic growth and ensure high returns for those who decide to invest in Samborondó­n. The city has experience­d the highest growth among all cities in Ecuador in the last 20 years. To further develop the canton and attract investors, we are working on city legislatio­ns that will generate tax incentives for new companies, which in turn will promote entreprene­urship. Samborondó­n already has the highest level of entreprene­urs per capita in Ecuador. Companies of all sizes and nature decide to establish their bases in Samborondó­n. All these factors together have contribute­d to develop a dynamic and strong real estate market.

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