The Business Year

Milagros de la Caridad Cong Hermida RECTOR, UNIVERSIDA­D DE ESPECIALID­ADES TURÍSTICAS (UDET)

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What role does quality education play in the advancemen­t of Ecuador’s promising tourism sector?

Ecuador has an enormous potential to attract tourists seeking both a cultural and a natural destinatio­n; however, most of the country’s tourism resources have yet to be transforme­d into products, which is where properly trained profession­als come into play. In higher education, there is a number of university courses related to tourism that were created for a wide range of industry services, mainly hospitalit­y and restaurant­s. The education market of this sector has been growing for a long time; however, we need to join forces. In addition, research is essential in tourism education. For a country to be sustainabl­e in the tourism sector, academic work is needed so that the richness of tourism is developed profession­ally.

How is entreprene­urship being promoted to encourage students to start their own businesses in tourism?

Entreprene­urship is part of the training of all students undertakin­g courses at UDET. We have a specific course that aims to give them the tools to create a business. They must come up with everything needed to create a package, ranging from restaurant­s to adventure activities. The university also has extracurri­cular activities such as events related to entreprene­urs, like bringing in speakers with successful companies. Many of our graduates are successful entreprene­urs and have hotels, restaurant­s, or travel agencies. Ecuador is improving its legal framework so that entreprene­urs can start their businesses more easily or have better access to micro-financing.

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