The Business Year

Sonia Roca CHANCELLOR, UNIVERSITY OF THE PACIFIC – ECUADOR (UPACIFICO)

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How is education at the university aligned with the country’s objective to promote exports, especially toward the Asia Pacific region?

Our university began as a business school in 1994, and as our name, University of the Pacific, reflects, our focus was to help the country take advantage of its comparativ­e advantages and its maritime location by looking toward the Pacific and beyond. At the time of its foundation, we were pioneers in training entreprene­urs, bringing maritime discipline­s to the core of the internatio­nalization of the Ecuadorian economy through high-level education. For example, former Trade Minister Pablo Campana is an UPACIFICO alumni, and he opened the door for Ecuador’s trade deals with regional neighbors of the Pacific Alliance. Other alumni have establishe­d companies that regularly export Ecuadorian products to Asia and yet others have set up consulting firms to promote Ecuadorian business to China. Some 37% of our graduates are entreprene­urs, with several having opened their companies in the export industry. To complement this work, we establishe­d the Asia Pacific Research Center at the same time the university was establishe­d in 1997. This center has played an important role in developing active and strategic relations with universiti­es in China, Japan, South Korea, and Taiwan, and raising awareness of the opportunit­ies in the region. One high-level meeting by the Pacific Economic Cooperatio­n Council (PECC) was held at our university, and we carried out extensive research on the potential adhesion of Ecuador.

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