David Bermeo EXECUTIVE PRESIDENT, TERRAFERTIL

What were the reasons behind Nestlé’s acquisition of a stake of Terrafertil?

Terrafertil produces and sells natural, organic, plant-based foods, and healthy snacks. We are a brand leader in the healthy foods segment. In addition to our well-established brand, Nature’s Heart, the company has five manufacturing plants covering demand for seven countries. We have two plants in Mexico and one each in Colombia, Ecuador, and Chile. This production activity is complemented by the commercial activity of offices in top export markets like the US and the UK. Today, Terrafertil seeks to produce products that are better for the consumer, seeking niches where we can generate and add value. Today we have a brand that is aligned with the push of consumers for healthier products, thanks to our previous years of work. Our products tend to be more premium, and consumers recognize their quality and value. With this mentality, we have developed our range of 250 SKUs for an increasingly demanding and better-informed consumer.

The Ecuadorian government is signing trade deals to boost local exports. What markets are priority at the moment for Terrafertil?

Terrafertil was established in Ecuador, and we currently have two business lines in the country: Nature’s Heart and the commercialization of dried fruits. The trade policy is moving in the right direction. The government’s role is to benefit the majority, and if exporters access more markets, that means greater production, which can have a bigger impact on local economies. Terrafertil recently launched its products in Brazil, where we are taking advantage of Nestlé’s network and production facilities. We want to continue our expansion throughout the entire American continent and expand into new markets, including Brazil, Canada, Central America, and the Caribbean.