Kevin Barcia CEO, ECOPACIFIC

What brands and practices characterize Ecopacific?

Ecopacific’s vision is to stay a leader in providing healthy innovation. We introduced the first cold pressed juice line in Ecuador, as well as vegan yogurt. Our new brand, Ecolove, started reaching supermarket’s shelves in 2019. This dairy-free product line includes cheeses and pizzas. Over last four years, we invested around USD1 million in new lines of production, increasing size and human capital. New products represent approximately 8% of sales, and we distribute around 190 different products. A key factor to our success has been the creation of sustainable, long-term relationships with farmers. We are supplied by over 100 small producers from all over Ecuador, Colombia, Peru, and Chile. We principally support them in introducing agricultural practices, such as minimizing the use of pesticides through planting more productive crops with less fertilizer. We also help farmers with their crop planning, raising our product quota when they improve quality and making payments in advance. We know that the success of our business relies on a healthy environment both in our growers’ fields and our operations. Currently, we are valued at USD16 million, and our most important brand is D’Hoy juices, which is Ecuador’s best-selling juice brand. Ecopacific’s products are available in Ecuador’s main cities across 1,200 locations.

What are Ecopacfic’s plans to bring Ecuadorian products abroad?

Regarding the future, we want to create more value for Ecolove. The market we are targeting now with D’Hoy is the US. We want to consolidate our presence there, as our products are already available at 50 POS and there is a good rate of product rotation. Additionally, we have plans to export ginger and beetroot shot products, as well as pressed juices with coconut water. These products have the potential to attract 40 million consumers in the US.