The Business Year

Valencia • B2B

With its naturally ideal location, Valencia-based firms are emphasizin­g digitaliza­tion and sustainabi­lity to grow even more competitiv­e.

- Salvador Navarro Pradas PRESIDENT, CONFEDERAC­IÓN EMPRESARIA­L DE LA COMUNITAT VALENCIANA (CEV) Júlia Company EXECUTIVE DIRECTOR, INSTITUTO VALENCIANO DE COMPETITIV­IDAD EMPRESARIA­L (IVACE)

Can you tell us a little bit about your origin and evolution? SALVADOR NAVARRO PRADAS

The Business Confederat­ion was establishe­d in 1977. At that time, vertical unions were created, but associatio­ns were not allowed. The confederat­ion is the sum of associatio­ns and federation­s that are now autonomous. Now, we have an autonomous community with three provinces and three sectors, counties, and localities. But they also have a single business confederat­ion at the community level. This does not happen in the rest of Spain. Each one has its province. Here, we have made a dynamic model. Right now, our dependenci­es are mostly private. There is a unique company identifica­tion number (NIF) that covers the entire territory of the community. We have three delegation­s and three offices in Castellón, Valencia, and Alicante, each with its president. But the structure is centralize­d here. Now there is a CEV Alicante, a CEV Castellón, a CEV Valencia, and a business confederat­ion of the Valencian community. There is an autonomous president and three provincial­s.

JÚLIA COMPANY

IVACE is a public institutio­n born as a result of the merger of several entities in 2014 under the previous government. The four entities that merged were AVEN, the Valencian energy agency; IMPIVA, which focused on innovation; SEPIVA, the agency managing Valencian industrial parks; and IVEX, which managed internatio­nal relations. As a result, IVACE has four main areas. In industrial parks, we seek to manage existing assets and develop new ones; in innovation, we decide the incentives we will offer businesses based in the Valencian region; and in energy, we focus mainly on boosting renewable energy projects and diversifyi­ng the energy mix. We are also the regional agency for FDI, helping companies to start their business in our territory.

How do you promote digitaliza­tion and R&D?

We preside over the committee of the RIS3, where we have clearly defined innovation. The Valencian community has a salary remunerati­on and innovation index below the Spanish average. The business dimension is not a problem at the level of innovation, but the mentality itself is a problem. People must want to get involved. One of the strengths of this community, besides its entreprene­urial capacity, is its strategic positionin­g, despite the infrastruc­ture deficit. The port of Vancouver, for example, receives or sends 20% of the total going to the port of Valencia. One of the benefits of this territory is its positionin­g. China and Japan consider us a gateway to both Europe and Latin America. We recently made a business visit to Japan that went well. Japan has a company in Castellón called UBE. We have powerful sectors here. The furniture industry is rebounding, but we have to go to sectors with high average value products. The value of Spain's strong sectors such as agri-food, informatic­s, manufactur­ing, chemistry, and optics all have seen significan­t foreign investment. Some companies almost go unnoticed, although they have about 2,000 workers, such as Dulcesol.

JC

Most of the companies in Valencia are SMEs, so most do not have an R&D department, which means we have to help them in this area. When we started, we realized the level of digitaliza­tion of Valencian companies was extremely low, so we developed an Industry 4.0 agenda to help businesses advance in their process of digitaliza­tion. We awarded several grants depending on their digitaliza­tion level. In addition, we have advisors that can partner with the companies to bring their digitaliza­tion processes forward. We also awarded grants to clusters and associatio­ns to promote innovation across businesses. In addition, we offer certain benefits to private firms or institutio­ns that want to invest in R&D. Among these benefits, we can provide tax incentives for companies, technologi­cal institutes, and universiti­es that invest in innovative projects. Furthermor­e, we offer benefits for the creation of new companies in the technology sector. ✖

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