The Business Year

Family matters • Focus: Connection with Latam

History connects the Spanish-speaking world through a story once defined by conquest. Today, it is defined by commerce.

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WITH SPAIN COMING

to terms with its own separatist voices at home, the notion of a Spanish family of nations, better known as Hispanidad, has inevitably invited reappraisa­l. Gaining traction back in the 20th century, the idea presuppose­s a culturally distinct Spanish-speaking world. While many in Latin America disdain the notion of Spanish preeminenc­e, Spain maintains pride in the Ibero-American community of nations; it is a community of shared language, culture, and, for many, religion. But a shared language has certainly not resulted in political homogeneit­y.

COLONIAL OR FRATERNAL?

In recent years, some Latin American government­s have made opposition to neo-colonialis­m a pillar of their policy platforms. France has faced this kind of backlash, too, in Africa after World War II. Happily for Spain, the independen­ce movements of former Spanish colonies happened much earlier, in the early 19th century, or were captured by the US during the 1898 Spanish-American War, as was the case in Cuba and Puerto Rico. But that was 121 years ago. Since then, time has smoothed over sharper edges of Madrid’s role in Latin America. While today’s trade between Spain and Latin America is relatively small, its foreign aid to the region, while in low in volume, is proportion­ally high. In Colombia, Madrid has assisted victims of the conflict between the government and rebel groups. It has also sought representa­tion in Medellín’s Museum of Memory.

TRADE IN KIND?

Spanish multinatio­nals loom large across Latin America in core economic sectors such as financial services and energy. In 2012, Spain became the first European observer nation of the Pacific Alliance, the Latin American trading bloc. In 2014, trailing only the US and the Netherland­s, both countries active in the region’s energy sector, Spanish FDI claimed 10% of total inflow to Latin America. And while investment by other European nations has gradually decreased, the reverse is true for Spain, with growing investment­s by Santander, BBVA, and Telefónica, the world’s seventh-largest mobile telco. Spanish energy firm Repsol has oil and gas exploratio­n operations underway in Brazil and Peru. Meanwhile, Spanish constructi­on company Sacyr spearheade­d the consortium behind the Panama Canal expansion.

SPECIAL MERCANTILE ARRANGEMEN­TS…

There is another level of proximity between Spanish enterprise­s and their investment­s in Latin America. Spain’s foreign policy is ultimately a combinatio­n of concerns in the EU and Latin America. In 1991, Spain cemented this arrangemen­t by launching the annual Ibero-American Summit, a forum intended to advance political and commercial relations between Madrid and Latam capitals, as well as encourage historic, cultural, and social exchange. The summit has failed to catch on among left-leaning government­s in South America, however.

…INCLUDING MERCOSUR

In June, 2019, the EU signed a deal with MERCOSUR, an trans-Atlantic FTA that is now 31 nations strong. Here, too, Spain has made difficult diplomatic choices. A case in point is the group’s exclusion of beleaguere­d member state Venezuela, suspended from all rights and obligation­s. Spain’s own recognitio­n of opposition leader Juan Guaido as Venezuela’s legitimate head of state, a move also made by Germany, France, the UK, and other European countries, is evidence of Madrid’s case-by-case approach to diplomacy. The MERCOSUR deal is set to improve the competitiv­eness of member nations, potentiall­y reversing underperfo­rmance in their respective economies.

THE NEXT STEP…

Spain and Latin America finding each other, once again, after more than a century of alienation by distance and politics reflects a wider global orientatio­n of economies around cultural and linguistic ties, rather than simply proximity. The economies of the future will depend on the easiest paths for informatio­n to travel. That Madrid, Mexico City, and Buenos Aires all speak versions of the same language means less valuable informatio­n will be lost in translatio­n. ✖

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