The Business Year

Reyes Maroto, Minister of Industry, Trade, and Tourism • Interview

The Minister for Industry, Commerce, and Tourism is focused on putting industry at the forefront and resolving the challenges it is facing in Spain.

- Reyes Maroto MINISTER OF INDUSTRY, TRADE, AND TOURISM

How would you evaluate 2019, and what have been the ministry’s main achievemen­ts in 2019?

The balance is fairly positive, as President Pedro Sanchez has put industry at the forefront. My job has been to put the industry on the public agenda in order to talk about industry and the challenges it is facing in this country. My job is to activate the industrial agenda in this country in order to overcome challenges such as Industry 4.0 and digitaliza­tion, which includes the developmen­t of blockchain and AI. In commerce, we have launched two important projects. One has to do with the approach of intrusion in trade. There is a great deal of illegal trade on the internet, and it now represents a 9% loss in turnover in the Spanish commercial sector. This has been, and still is, a priority for the Spanish office of trademarks and patents. We have transposed the trademark law and created a discussion where different public administra­tions participat­e with the private sector. The second is Commerce 4.0, which represents a huge opportunit­y to modernize trade. It is important not to see digitaliza­tion as a threat. We created Commerce 4.0 to start working on a private-public forum. This government has built bridges to talk to companies and sectors because to us it is the most efficient way to work. Another priority is the ecological transition in the fight against climate change, which this government has also put on its agenda. The results from the macro point of view, such as the creation of employment, GDP growth, and the competitiv­eness indicator, all show we have maintained our commitment.

Spain has advanced with the implementa­tion of Industry 4.0 in many sectors, though SMEs still lag behind. What steps is the ministry taking to support SMEs in this regard?

Currently, 98% of our companies are SMEs; in fact, 54% of those are micro SMEs, with fewer than 10 employees. We needed to bring our programs closer to them so that the SMEs can benefit, and there are two important elements to consider here. One that we have effectivel­y configured is the SME policy for 2030, which gives us some guidelines of what each of us should do. In terms of the strategy, we have already defined where we have to act. These actions are related not only to innovation and internatio­nalization, but also to sustainabi­lity as a way to improve the production models of SMEs and elements that have to do with delinquenc­y. Regarding Industry 4.0, we are also bringing programs closer to SMEs through the network of chambers of commerce. In terms of digitaliza­tion, we are working with Red.es, the Center for the Developmen­t of Industrial Technology, and the education sector, both on a university and profession­al level. We are working with profession­al training centers to acquire digital talent and boost the skills of our workers. At this moment, increasing human capital is a priority for the government.

What is the ministry’s opinion on the fall in production in the automotive sector, and what are you doing to ensure growth moving forward?

The fall in production is due to many factors. The markets to which we export have slowed, and Brexit has generated a great deal of uncertaint­y in a sector where value chains are global. We have an electric car project starting in Spain and Europe, but with small penetratio­n. We must explain the value of the industry in Spain, because eight out of 10 cars produced here are sold outside. The decisions that are made in the markets where we export affect us in our production. We have defined a model according to the European one, which has been a model of success. We are currently the leaders in global production, though if we want to retain it, we have to make a transition that we have not made yet similarly to countries such as China, Korea, or Japan. The decisions we make are long-term investment decisions. ✖

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