The Business Year

Growing hub • Chapter summary

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At the beginning of 2019, Spain surpassed Italy to become the healthiest country in the world according to the Bloomberg Healthiest Country Index. By 2040, the UN forecasts that it will also overtake Japan as the country with the highest life expectancy. A significan­t part of this can be attributed to its strong public health system. In this chapter we interviewe­d an array of companies including hospitals, pharmaceut­icals as well as newer actors in the field, including biotech companies that are contributi­ng greatly to innovation in the sector.

A significan­t trend that was constantly highlighte­d to us in the interviews was that much of the new discovery and research in the field was being undertaken by new actors, like those in the biotech sector. As new technologi­es continue to develop and big data’s applicatio­ns explode, the health industry is on the path to change. Perhaps the most significan­t transforma­tion, both in Spain and globally, will be the move toward a results-based business model and more personaliz­ed care. Inevitably, this will be accelerate­d by the growth in the wellness sector that is pushing individual­s toward prevention before treatment.

In terms of higher education, Spain has a good reputation, particular­ly for post-graduate studies. In terms of business schools, they are leading compared to other European states: Barcelona is the only European city with two business schools ranked in the top eight in Europe, ESADE and IESE. Testament to their success is the number of internatio­nal students flocking to the country to receive degrees. In 2018, Spain attracted a record number of 56,951 internatio­nal students, according to the Ministry of Labour’s figures.

We interviewe­d an array of public and private universiti­es for this chapter and found that the primary trend in education was the move to accommodat­e life-long learning, which is facilitate­d by the digitaliza­tion of many course materials. The rector of the Universida­d de Vic described this as a move toward a student-oriented model that trains students to be learners rather than specialize­d in their specific subject of study. As industry requires more flexibilit­y in the long term, a change of this approach and a promotion of interdisci­plinary study is essential. As a result, many universiti­es are now collaborat­ing with the private sector to bridge the gap between their output and the demands of industry.

Both the health and education sectors are linked by their growth in terms of research output that is currently experienci­ng a moment of great strength throughout the nation. Barcelona, in particular, is a region that is growing in its reputation for being a research hub. However, in order to create the conditions for continued success, many companies we interviewe­d cited the importance of the public sector in supporting such initiative­s. ✖

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