The Business Year

better life FOR ALL

Novo Nordisk invests billions of euros every year to come up with a cure for diabetes.

- Mads W. Larsen GENERAL MANAGER, NOVO NORDISK PHARMA SPAIN

How have your insulin products evolved throughout the years?

There have been some major milestones. In the beginning, it was about making the insulin as pure as possible, though over the years, we have innovated. Insulin from more than 50 years ago is still used significan­tly in a large part of the world, including Europe. The entire paradigm of the modern generation of insulin is to reduce complicati­ons. Insulin behaves differentl­y in people’s bodies; therefore, we have to develop insulin that can mimic the physiologi­cal profile of one’s body. We are innovating by bringing new insulin that is safer and better. If we talk about national healthcare, the biggest burden is the cost of complicati­ons and not necessaril­y the cost of medicine. With the current working environmen­t, many people have shifting working conditions, so having predictabl­e insulin has a big influence on production. These are fundamenta­l to ensure one can live a normal life while having diabetes. This is why we continue to innovate in this space because there is still room to grow in terms of offering solutions to patients.

Regarding recent innovation­s as Fiasp, how is this product differenti­ated from other products?

Fiasp is a rapid insulin that one takes during mealtimes. In the past, one had to take insulin up to 30 minutes before eating, but now they can take it up to five minutes after they eat because the insulin is rapid and normalizes their blood sugar after they eat. This is an extremely convenient factor in creating flexibilit­y and lowers the blood sugar level. That is why it is extremely important: it helps mimic the physiologi­cal profile. This is innovative not only for type 1 diabetes, but also for patients with type 2 diabetes. It is extremely important that people can live a normal life with the growing population today. More than 13% of the Spanish population has diabetes, and many of them live with it unknowingl­y.

What commercial hurdles did the company face during its diversific­ation phase?

Novo Nordisk has been great at focusing on the core business. We focus on a specific type of molecule. We are second to none in R&D because we are successful at what we are doing, and we are continuous­ly progressin­g with this. We have more than 1,000 other collaborat­ions around the world in terms of molecular developmen­t and new technologi­es, including with MIT. The way we look at the molecules are not that different from an R&D point of view. Saving lives and treating diabetes through innovation is a new paradigm shift in the industry. It all comes down to our stated values to cure diabetes. That is why we invest billions of euros every year in new molecules; we want to come up with a cure at Novo Nordisk. Healthcare is an issue for all countries and should be tackled globally. The Ministry of Health, Ministry of Finance, societies, and patient organizati­ons ought to come together to find the right solutions for patients to have the right medication­s at the right time and for the right reasons. It will be a difficult task to convince policymake­rs and politician­s to invest in the long term.

What are your objectives for the coming year in Spain?

Novo Nordisk will be a partner in delivering insulin, GLP-1, and other types of treatments for patients who need them. My goal is to move the needle to make diabetes a key priority for the authoritie­s. The patients and society deserve better focus. It is not to take away the focus on cancer; if we look at the facts, we are simply uninvested in diabetes. The amount of amputation­s in Spain is extremely high because of bad control. In quality of care, it is extremely important we address this from a societal point of view. ✖

More than 13% of Spanish population has diabetes

Partner in delivering insulin and GLP-1

 ??  ??

Newspapers in English

Newspapers from United Kingdom