CEO & CO-FOUNDER, CARMATEC IT SOLUTIONS

What does digital transformation mean for Carmatec?

Digitalization refers not only to technology but also agility and efficiency applied to many fields. Cloud offers the agile infrastructure for the rest of technologies to run. Then, in addition, there are analytics and intelligence work for which data are required. Carmatec has managed to bring agile and efficient digital models to Qatar’s businesses. Particularly, we have collaborated with the government to bring digital business models to more than 4,000 Qatari SMEs, especially through cloud solutions and e-commerce platforms. In fact, we have participated in the first draft of the national e-commerce law.

How is the COVID-19 outbreak accelerating the rapid adoption of digital strategies?

COVID-19 suddenly changed the game for many organizations. Those who had already implemented strong customer-centric marketing programs leveraging their digital capacity are ready to grasp the opportunities presented during the pandemic. Those who didn’t start the digital transformation on time will suffer more in the bid to quickly change their model. From an organizational standpoint, COVID-19 offers a narrow window for reaction. Companies that were digitally ready to a certain point will be able to gather the benefits from the market. This is just one of the dimensions of how the business world will evolve in the future.