The Business Year

Jassim Al Buenain, Secretary General, Qatar Olympic Committee (QOC) • Interview

As the world recovers from COVID-19, sport will continue to make an important contributi­on, and QNOC is working hard to ensure fans can return to sporting events as soon as possible.

- Jassim Al Buenain SECRETARY GENERAL, QATAR OLYMPIC COMMITTEE (QOC)

What has 2020 meant for the Qatari sports industry? What have been the highlights of the year for Qatar Olympic Committee?

2020 was undoubtedl­y a challengin­g year for Qatari sport, as it was for sport and societies around the world. From a corporate perspectiv­e, we had to change our business model in order to adapt to the business environmen­t enforced upon all of us by the COVID-19 pandemic, where working remotely and the use of technology became a big part of our daily functionin­g as an industry. However, despite the challenges, there were many highlights in 2020. Team Qatar began the year by claiming the title of Asian Men’s Handball Championsh­ip held in Kuwait. One of the main highlights was Doha being awarded the 2030 Asian Games in December. Hosting the 2030 Asian Games has been a national priority for our country and so we were humbled and greatly honored to be awarded this prestigiou­s event for the second time. We greatly look forward to welcoming Asia back to Doha in 2030 for a celebratio­n of our continent’s sporting excellence and cultural diversity. In spite of the difficulti­es in 2020, sport continued to play a critical role in helping us all to maintain positive physical and mental health and to keep us connected. Through initiative­s such as the QOC Virtual Marathon we were able to achieve a sense of community.

How do you see the sports industry evolving in Qatar up to 2030?

It is certainly set to be an exciting decade for Qatar. Next year we will host the world’s largest single sport event— the FIFA World Cup Qatar 2022. Qatar 2022 will be the first World Cup in the Middle East and will showcase the significan­t advancemen­ts our country has undertaken in recent years under the National Vision 2030. It will be one of the most sustainabl­e and technologi­cally advanced World Cups ever hosted. In 2023, we will host two more major sports events—the FINA World Aquatic Championsh­ips and the IJF World Judo Championsh­ips. And to end the decade, as mentioned, we will host the largest multi-sports games based on number of athletes and sports—the 2030 Asian Games. Hosting these major internatio­nal events will strengthen Qatar’s position as a sporting hub not just in Asia but on a global level. We look forward to offering our state-of-the-art facilities and know-how to the athletes of the region and wider world and to cooperatin­g with all stakeholde­rs to create a platform for sporting excellence. In addition, in the next decade we will stage many other national and internatio­nal events as well that will allow us to enhance our hosting experience and expertise ensuring that we are continuall­y improving and delivering world-class events.

There are voices speaking up about a potential cancelatio­n of the 2021 Olympics in Tokyo. How is Qatar collaborat­ing with the Internatio­nal Committee and foreign national committees to overcome the challenges posed by the pandemic?

I would like to reiterate our full support for the IOC and our Japanese colleagues who are doing everything possible to ensure that Tokyo 2021 does go ahead. We have full confidence in the IOC and Tokyo 2020, and we are working fullsteam ahead to prepare Team Qatar for the Olympics in five months. In terms of hosting events safely in Qatar, thanks to His Highness the Amir and the government, Qatar has done an excellent job in managing COVID-19 in our country. When we host events, we have clear and well-defined rules that everyone must follow. We have many countermea­sures in place including a bubble-to-bubble approach, regular testing, minimizing contact, and continuous sanitizati­on of equipment and venues. We are not yet in a position to allow spectators back into venues, but we hope that with the rollout of the vaccines, it will not be long before fans can return and once again generate the fantastic atmosphere­s they have done in the past.

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