The Business Year

ICT • Forum

Qatar’s agility, embrace of emerging technologi­es, and experiment­al mindset have placed it ahead of the game in terms of its digitaliza­tion strategy compared to other countries.

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Adrian Wood CEO, SIEMENS QATAR

SIEMENS QATAR FOCUSES on technologi­es that transform industry, infrastruc­ture, and transport—we are involved a number of energy distributi­on, smart building, and system control-related projects. In digital industries, we look at how we can connect hardware and software, collect process data, analyze that data, and use it to optimize the business for our industry customers. We talk to our customers and listen for their pain points. We recommend innovative solutions based on what is being done in other countries. Seeing is believing. If a customer sees a solution working well in a similar context, he or she can understand the achievemen­t and savings that can be made with the latest technology. This can apply to a control system or traffic management system in cities such as Madrid or London. We present the technologi­es that are out there and how they can enhance the infrastruc­ture in Qatar. We put customer impact at the very center of what we do. We pride ourselves on understand­ing what matters to our customers, listening to them, and empowering them.

Hasan Khan REGIONAL MANAGER & ACTING GM, CISCO QATAR

FOR CISCO, in today’s context, digital transforma­tion is the applicatio­n of technology to build new business models, processes, software, and systems that results in more profitable revenue, greater competitiv­e advantage, and higher efficiency. Cisco provides the foundation for digital transforma­tion that consists of a comprehens­ive product and services portfolio, digital solutions, and a developer environmen­t supported by a broad global ecosystem of partners. Cisco’s portfolio brings together connectivi­ty, security, automation, and analytics. Cisco has the largest network of local resellers and partners in Qatar, with more than 1,200 certified profession­als. Our key values include knowledge transfer. That partner community creates a rich ecosystem to get the best for each sector. Also, Cisco has more than 30 dedicated resources assigned to various sectors: education, healthcare, government, media and sports, defense and public safety, utilities, transporta­tion, finance and banking, hospitalit­y, oil and gas, and others.

Lana Khalaf COUNTRY GENERAL MANAGER, MICROSOFT

MICROSOFT QATAR is keen to enable the country and all its people, especially during the COVID-19 crisis. While our commitment continues to be in alignment with Qatar National Vision 2030, it has also shifted toward empowering the country in overcoming the most urgent challenges. The announceme­nt of the Microsoft global cloud region came at the right time to help address the pressing needs. We enabled remote learning for all students and teachers in Qatar, secure remote work for everyone in the country, including 124,000 government employees and 17,000 oil and gas and logistics workers, to ensure business continuity. We also launched Stay Safe and Stay Connected campaigns and were able to deploy tools such as Microsoft Teams all over the country within 24-48 hours. We were not only implementi­ng and enabling but also scaling our services in parallel to ensure speed and security. Microsoft global cloud services at times powered and enabled all major initiative­s in the country to continue on schedule.

Cengiz Oztelcan CEO, GULF BRIDGE INTERNATIO­NAL (GBI)

GBI PLAYS A CRUCIAL role in supporting Qatar’s digitaliza­tion by providing innovative solutions to optimize digital experience­s in the region and beyond. Indeed, we work in partnershi­p with companies like Microsoft and Vodafone, and these relationsh­ips represent significan­t milestones on this mission. Through strategic collaborat­ion, we are able to mitigate challenges faced by organizati­ons of all kinds as they look towards cloud adoption, by providing a solid foundation for future digital transforma­tion. Cloud adoption can pose significan­t obstacles to businesses, specifical­ly in terms of ensuring secure connectivi­ty with on-premises and public cloud environmen­ts, managing connection breaks, the high cost of bandwidth required for migration, as well as the overall expenditur­e associated with cloud adoption. But our partnershi­ps with the aforementi­oned companies aim to address these obstacles by using GBI’s global MPLS backbone to provide higher reliabilit­y, security, and speeds while yielding significan­t cost benefits.

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