The Business Year

Too much? • Focus: Real estate oversupply

While some analysts worry that hosting the 2022 FIFA World Cup may lead to an oversupply in the constructi­on market, a more in-depth analysis shows that Qataris have thought this through.

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IN 2022, Qatar will host the most high-profile event the nation has ever seen—the FIFA World Cup. Unsurprisi­ngly, since Qatar won the bidding in 2010, the country has been the scene of much constructi­on of not only stadiums and public infrastruc­ture but also private buildings such as malls, hotels, and entertainm­ent centers. After all, those 1.7 million forecasted fans and spectators who make their way to Qatar to cheer their teams will need a sufficient number of hotel rooms, shopping centers, and eating establishm­ents to keep them entertaine­d in between the matches.

To make matters more challengin­g, Qatar’s hot weather, even during the months of November and December—when the 2022 World Cup takes place—has necessitat­ed an extra effort for the implementa­tion of air conditioni­ng systems in stadiums, hotels, and even certain public arenas. The use of such technologi­es will undoubtedl­y add to the already huge costs of constructi­on for the hosting of the World Cup in 2022.

All this has prompted some to worry about the prospect of oversupply in the constructi­on sector, reasoning that many of the stadiums, public infrastruc­ture, and hotel rooms made specifical­ly for the World Cup will be of little use once the event is over, and the happy champions of the event take their trophy home.

However, evidently Qatar has thought this through. All public constructi­on proposals need to be reviewed by the country’s Public Works Authority (Ashghal), and Ashghal has a tendency to give the go-ahead signal almost exclusivel­y to those projects that can have a lasting contributi­on to society—with a particular emphasis on the beautifica­tion of Doha and other host cities. A more beautiful Doha will be just as pleasant to behold after 2022 as it will be during the tournament.

As a kind of preparatio­n test for the 2022 event, on December 19, 2020, Qatar hosted the final match of the AFC Champions League between South Korea’s Ulsan Hyundai FC and Iran’s Persepolis FC in the newly constructe­d Al Janoub Stadium; media delegation­s and sportsmen from both sides were highly impressed by the quality of Al Janoub stadium as well as Qatar’s all-inclusive and well-organized hosting of the event. Designed by celebrated British-Iraqi architect Zaha Hadid, Al Janoub and the seven other stadiums that will be inaugurate­d before the major tournament kicks off in November 2022, will serve as a useful legacy for Qatari residents.

Indeed, some public constructi­on projects are already scheduled to continue their expansion after the FIFA World Cup. Such projects are generally public infrastruc­ture such as Doha’s tertiary hospital, or else mainly related to transporta­tion such as the Sharq Crossing. Thus, the possibilit­y of oversupply, at least in public constructi­on, can be ruled out.

Then there are projects carried out by the private sector or as a public-private partnershi­ps (PPP) that are rather different in nature. Such projects are designed to ride on the back of Qatar’s rebranding after a glamorous hosting of the FIFA 2022 World Cup, which will keep the country’s name in the news for a month or so and attract many visitors in the months and years following the tournament.

The Gewan Island project is a case in point. Its designers intend to create a mixed-use island by 2022, which upon completion, will have “586 apartment units ranging from one to four bedrooms, 101 public retail, entertainm­ent and dining outlets, comprehens­ive leisure facilities for residents, and 1,456 undergroun­d car parks,” according to Gulf Times. In all likelihood, Gewan Island will continue to serve as a residentia­l and entertainm­ent district well after 2022.

The project is carried out by the United Developmen­t Company (UDC), a Qatari constructi­on giant listed on the Qatar Exchange, which is known to be prudent enough to not invest in low-return enterprise­s. Ibrahim Jassim al-Othman, the company’s CEO, told the Gulf Times in an interview in January that “We will continue with our efforts to deliver this pioneering project, which will open up new horizons for the developmen­t of modern cities in Qatar by creating residentia­l, commercial and entertainm­ent products and services that seek to enhance the quality of life.”

If this major enterprise is anything to go by, most of private and PPP constructi­ons in Qatar are also smartly planned to be of some use after the tournament comes to a close on December 18, 2022. Far from creating an oversupply in the constructi­on market, by implementi­ng the right strategies and showcasing Qatar’s outstandin­g qualities to the world during the World Cup, the hosting of the 2022 tournament will enhance the quality of life in Qatar and improve its standing as a major economic hub in the Gulf region.

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