The Business Year

Barbro Fridén, CEO, Sidra Medicine • Interview

Sidra Medicine’s powerful genetic research program is set to significan­tly contribute to improving preventive care and precision medicine in the country.

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What are your expectatio­ns and motivation­s as the new CEO of Sidra Medicine?

My main motivation is the vision of the chairperso­n Her Highness Sheikha Moza bint Nasser for Sidra Medicine, which she has passionate­ly supported to improve the health and quality of life of women and children in Qatar and elsewhere. I am also motivated by Sidra Medicine’s strong genetic research program, which is based on precision medicine. I have worked in fairly high-intensity hospitals before, but this is the first place where if our clinicians propose that genes could be the reason for a malformati­on or disease, they can bring their hypotheses to our researcher­s who will research the genes. The researcher­s then come back with the required knowledge, and we can design a specific medical treatment for that specific genetic change. This is unique. I do not know of many hospitals in the world that can do that inhouse, and it is exciting to say the least. It will bring us to the forefront of helping treat and care for children not only in Qatar but also the wider MENA region.

How does Sidra Medicine fit into the strategy of Qatar for preventati­ve healthcare and improving the tertiary system?

There many examples of how Sidra Medicine is contributi­ng to this end, as we are a key partner of the Qatar Genome Program and right now we have 25,000-30,000 Qatari full genomes in our data bank, which is a wealth of informatio­n to study and research. This will ultimately improve the lives of children with different genetic diseases and their transition to adulthood. Because of our precision medicine program, our approach to care starts early and can contribute to the population’s health and preventive care. One prominent aspect is how we approach diseases such as diabetes, which is prevalent in Qatar and the Gulf. Diabetes can affect anyone, though there is also the added risk for children who may develop the disease due to genetic reasons. Sidra Medicine seeks to take a preventati­ve approach to this in many of its pediatric patients before they actually become diabetic by improving lifestyle issues early on so that they can counteract the negative balance of genetic background­s. We also work closely with the families in this journey of care. In addition, Sidra Medicine is the main specialist hospital for children in Qatar and provides advanced tertiary care services. This covers a broad spectrum from NICU, plastics and craniofaci­al, neurosurge­ry, epilepsy, nephrology, oncology and much more. Our surgeons, nurses and allied health teams are highly qualified and take a multidisci­plinary approach to care for our patients and their families. For example, our epilepsy treatment program, is advanced and of one of the leading in the Middle East, as is our Heart Center. Because of our ground-breaking and pioneering work, we have made it possible for many children to lead normal lives instead of being set back by their disease or mobility challenges.

How is the hospital raising awareness of a healthier lifestyle?

When it comes to women, Sidra Medicine is still at an early stage regarding holistic women’s healthcare, which is a central part of Her Highness’s vision. I am a gynecologi­st by training, so I have been working with women all my life; however, our work is not limited to obstetrics and gynecology. Sidra offers high quality maternity care including advanced neonatal care, if so needed. We are now in a planning mode to not only look at pregnancy, but many areas of women’s health throughout life, for example osteoporos­is, which is prevalent here, and other painful skeletal changes during the later years in life. Other prevalent health issue are hormonal changes, both during adolescenc­e and menopause, but also metabolic disease and malfunctio­ning thyroid. This holistic, one-stop approach can change not only the health, well-being, and living conditions of women but also their entire family and children, who will bring that into the next generation.

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