Samer Jadallah VP KSA & BAHRAIN, STARLINK

What value-added opportunities do you offer prospective business partners?

We are a value-added distributor to 45-plus IT vendors in the Middle East, Turkey, and Africa. StarLink does not fit into the traditional distributor mold. We provide end-to-end solutions to our key stakeholders: vendors, partners, and end customers. To our vendors, we are their extended sales, technical support, and marketing teams on the ground in various regions. To our partners, we not only bring niche technology solutions for their customers but also support them with our technical know-how and consultation, training, customer services, and logistics support. In Saudi Arabia alone, we have around 100 skilled professionals to cover sales, presales, training, technical support, logistics, operations, and marketing.

What are some of the most promising areas for your line of business?

At its inception 15 years ago, StarLink’s main focus verticals were large enterprises—the government, oil and gas, telcos, and financial sectors—in which we deployed at least 10-15 technologies for various customers. In recent years, we have enhanced our focus and efforts in hospitality, education, and healthcare as well and have established a substantial customer base in the mid-market space. In particular, we see massive potential in the healthcare and education sector. While they seem to be the emerging verticals, cybersecurity, cloud, and IT infrastructure are fields that will always see demand and growth, no matter the sector one is in.