Sami Al Rumih CEO, SRIC TECHNOLOGY

What are SRIC’s general goals, and how you hope to take the company further?

SRIC-technology is a comprehensive IT solutions and services provider, working with enterprise-level entities and organizations to propose and implement information technology solutions that address their unique business demands. When I established SRIC, I focused on innovating new products that help in data authentication from early input to final decision-making, where every layer is developed carefully. I also focused on products that help physical security systems to integrate with cyber security systems. In my opinion, much of the focus of companies over the last 10 years has been on the physical security systems and not cybersecurity. However, now it is time to focus on cybersecurity for two reasons: the dramatic change represented by the digitalization of everything and the level of technological growth happening in Saudi Arabia, which is increasing exponentially.

What has been the catalyst to grow your business in Saudi Arabia?

COVID-19 has forced everyone to go digital. In addition, businesses now want to optimize costs and increase efficiency more than ever. We found this as our opportunity as IT solutions provider. We help companies ensure a secure digital presence and provide them with various IT solutions that cut costs and increase operational efficiency. Second, we have a huge young population, with a high percentage of them using ICT. Therefore, digitalizing will help these end users. Third is the country’s excellent ICT infrastructure.