The Business Year

NEW beginnings

The largest multidisci­plinary profession­al services firm in Spain and overseas, Auren has the geographic­al coverage to undertake internatio­nal projects anywhere in the world.

- Mario Alonso Ayala PRESIDENT & CO-FOUNDER, AUREN

“European funds are a unique opportunit­y for our country and, therefore, must be managed precisely.”

Auren, a 100% Spanish company that provides audit, legal and tax advice, consulting, and corporate services, has become a leader in the sector for over 22 years. How has the company’s evolution been from the beginning?

Auren was set up by several co-founders, entirely from scratch, 22 years ago. Each one of us, each in a different part of Spain, began to create our own, small company for consulting, auditing, and so on. My idea had always been to be completely multidisci­plinary and to grow as large as possible. We started out small, and through organic growth, portfolio purchases, the integratio­n of partners, and so on, we grew. Today, we are the largest multidisci­plinary profession­al services firm in Spain, with 100% Spanish capital. One other important feature of Auren is that, over 15 years ago, we decided to create our own internatio­nal network from Spain. Currently, Auren is present in 11 countries: six in Europe and five in Latin America. In addition, we have created an associatio­n of independen­t firms, Antea, that we lead. This associatio­n is present in 72 countries around the world. Auren has sufficient internatio­nal geographic­al coverage to be able to undertake internatio­nal projects anywhere in the world. In Spain, we have 15 offices and around 1,000 people, internatio­nally, around 3,000 people, and, at Antea, around 7,000 people.

In 2020, Auren billed 3.9% less than the previous year, though maintainin­g 100% of employment. How has the company been affected by the pandemic?

The impact of the pandemic on the business has been remarkably low. Although the overall impact is around a 3% fall in turnover, this impact is not evenly distribute­d. The legal and auditing areas have been sufficient­ly well maintained. However, the corporate area, which runs mergers and acquisitio­ns, saw a significan­t drop. In consulting, human resources took the biggest hit. For us, it has been key to maintain our staff, which is part of Auren’s people-centered culture. In terms of the pandemic, we have stayed in close contact with all teams, we have offered flexibilit­y to the greatest extent possible to work remotely, and we have maintained employment levels. This pandemic has affected our business and the way we do things, though from a work perspectiv­e, it has not affected us. We had highly developed technologi­cal tools that enabled us to work remotely from the beginning. Our commitment for the future is 50% remote work when the pandemic is under control and 50% onsite.

Auren has set up an Auren Next Generation EU Technical Office, focused on helping SMEs and public administra­tions in the management of European funds. Can you elaborate more on this?

We are in close contact with the public authoritie­s. We have first-hand informatio­n, and our plan is to focus on SMEs, which is where we operate best. We are advocating for these funds to not only go to large companies. The Spanish business fabric is made up of SMEs, and a large percentage of the funds must also go to them. We hold great experience in European funds; we have been working with them for many years, and we have a highly specialize­d team. In addition, we are able to channel ideas and projects from business consortium­s, city councils, and so on, and we are able to present them in an appropriat­e format for funding. We are also able to monitor and issue reports that show that these funds are being used efficientl­y in what has been stipulated. Furthermor­e, we are able to carry out work related to these projects. In short, we cover all stages of the European funds. European funds are a unique opportunit­y for our country and, therefore, must be managed precisely, but also with some flexibilit­y. Auren seeks to assist throughout this entire process, not only because we are interested in it as a business, but also to help this country in this respect.

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