The Business Year

New era OF EDUCATION

IMF Smart Education has trained more than 220,000 students from more than 100 countries since 2001.

- Conrado Briceño CEO, IMF SMART EDUCATION

IMF Smart Education is celebratin­g its 20th anniversar­y. How has the company evolved?

As a company, IMF Smart Education is native to the online sector. It was launched at a time when no one in Spain was willing to invest in online education. IMF is a national pioneer in the sector and has really led the way in this respect including a strong internatio­nal expansion in recent years. In addition, it falls into the profession­al, technical-vocational and training education sector, oriented toward students who are working as profession­als seeking to progress in their careers, specialize in their profession­s, and access higher levels of work responsibi­lity. In summary, IMF is an institutio­n, an internatio­nal educationa­l group, and a pioneer in the online sector. The school is focused on practical education, business-oriented education, and working environmen­ts, among other areas. Our main activity is based on our strength and capacity to build these bridges and forge and maintain these relationsh­ips within the business environmen­t.

IMF has a wide portfolio of its own and accredited studies. Where can we see the most demand?

IMF is present at all levels of higher education. Currently, IMF is probably the largest “university” project in Spain without being a university. Our value propositio­n is built on profession­al education, which gives us a level of flexibilit­y, innovation, relevance and speed that is difficult to match. We offer undergradu­ate courses, profession­al master’s degrees, accredited master’s degrees, profession­al courses, certificat­es, and a wide portfolio of more than 170 programs that cover a range of greatly diverse subjects.

We focus mainly on the areas of technology and health sciences, business, finance, marketing, and communicat­ions. In particular, I can highlight our cybersecur­ity school that we run jointly with Deloitte. It is a school designed with a complete itinerary in the cybersecur­ity area, both for people who aim to develop technicall­y and for those who aim to develop on the management side of resources with a connection to cybersecur­ity. We also have a school of biomedicin­e and another in biotech and pharma, an area in which IMF is making important developmen­ts across the entire healthcare field. Within social sciences, we have a sound presence in marketing. We expect to expand our offerings into other areas of knowledge.

At the end of 2020, the Capza fund acquired a majority stake of IMF Smart Education. This will boost the school’s internatio­nal expansion plans. What are the expansion plans for IMF?

IMF began its internatio­nal expansion through local partnershi­ps in 2019. Currently, more than a third of IMF's students come from outside Spain and from more than 109 countries. The success of our growth in Latin America is explained by our ability to complement the local offer, our associativ­e capacity and our highly adaptable technologi­cal model. The outlook is positive for this region, although we will also incorporat­e programs in English and Portuguese in certain niches. The entry of Capza will not only imply an accelerate­d internatio­nal expansion, but also a robust organic developmen­t into other areas of knowledge including technology and AI, medical and dental sciences, engineerin­g, and others.

How it has been the evolution from IMF Business School to IMF Smart Education?

The new corporate image not only responds to a brand change but is the result of a transforma­tion process that the company has been undergoing in recent years. This rebranding responds to the paradigm shift that has been taking place in higher education, where increasing­ly transversa­l profiles are demanded and methodolog­ies have become obsolete. Our goal is to guarantee access to a new quality internatio­nal educationa­l model, capable of generating value in society and accelerati­ng profession­al developmen­t through a new model of innovative, flexible, and fair education. Our main objective is to dissociate ourselves from the theoretica­l classes, betting on practical experience­s from the hand of active profession­als. The aim is for students to learn through real training experience­s.

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