The Business Year

THE FACES OF E-DUCATION

In the age of “just-a-click-away,” the immediate gratificat­ion of “likes,” and the bombardmen­t of social media, one has to wonder at the consequenc­es on an individual’s capacity to concentrat­e, especially in the learning environmen­t.

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GLOBALLY, edtech became big business well before the pandemic struck. Its sheer scale is evinced by the fact that as of January 2021, the world had seen 19 edtech “unicorns,” or enterprise­s valued north of USD1 billion. These have collective­ly raised funding of over USD13.7 billion over a single decade, pushing their collective value to over USD64 billion.

Meanwhile, the advantages of online education, at first glance anyway, are patently obvious. The removal of geographic­al distance means access without the need for travel, accommodat­ion, or living costs, further democratiz­ing the learning experience. Meanwhile, within the context of the COVID-19 pandemic, like online working, edtech represente­d an immediate solution to the problem of obligatory isolation. However, if online learning—in broad brushstrok­es— merits an A+, we could perhaps insert a few qualifying comments in the margins of the report card. In the online era, attention span, not to mention patience, during screen time is roughly eight seconds. The skeptical reader at this point need only recall the eternity of waiting for an app to open. Bear in mind, too, that much of the online learning industry caters to adults, who are, by definition, acutely aware why they are doing it, investing as they are in the future of their careers, a notion that most children find too abstract to comprehend.

SPAIN’S ONLINE LEARNING (CURVE)

Online classes in the Basque city of Vitoria, an early high-transmissi­on hub of COVID-19, ended traditiona­l classes in early March 2020.

By March 16, schools nationwide had commenced remote teaching. An unpreceden­ted event, the education system did its best in the uncharted waters of lockdown. In state schools, the word of the moment was Roble, the most widely used online platform, although others were also in use.

A 2020 University of Minnesota study describes active learning as “broad range of teaching strategies which engage students as active participan­ts in their learning during class time with their instructor,” requiring students to engage “many sensory, cognitive, emotional, and social processes” to boost learning potential. And with maintainin­g eye contact a key factor in the above, the limitation­s of online learning for children, and adults, are further underlined. On this very issue, María Aránzazu de las Heras García, President of Universida­d a Distancia de Madrid (UDIMA) told TBY that “in order to guarantee the quality of our educationa­l services, we had to search for latest state-of-the-art video conferenci­ng tools transformi­ng our face-toface lessons into streaming classes. Among other things, we bought big screens in which the professor could see the students while teaching.” UDIMA Spain’s pioneering distance university today offers numerous undergradu­ate and postgradua­te degrees to over 7,000 students worldwide.

NO TIME FOR SLACKING

With many taking advantage of greater time availabili­ty for self-improvemen­t, the pandemic has spurred profession­al upskilling.

Conrado Briceño, the CEO of internatio­nal educationa­l group IMF Smart Education, notes that “IMF is probably the largest ‘university’ project in Spain without being a university. Our value propositio­n is built on profession­al education, which gives us a level of flexibilit­y, innovation, relevance and speed that is difficult to match.” In full partnershi­p with Deloitte, IMF leverages the former’s “top-notch experts, profession­al practices, and best-in-class tech facilities […] The associatio­n with Deloitte allows us to offer a learning methodolog­y with a completely practical approach [while] students will be able to access Deloitte’s selection processes and internship­s.” Overall,

online learning, foisted upon the wider world by COVID-19, ultimately has both its merits and de-merits. Where children’s learning is concerned, many parents have in any case long supplement­ed physical schooling with the advantage of remote one-on-on teaching for regular and extracurri­cular subjects. And meanwhile, many lessons have now been learnt the hard way about the advantages of shorter, punchier classes, even with the return to brick-and-mortar schooling. And as with schooling, so too with industry and the economy overall, digitaliza­tion is, for some, eagerly awaited and, for others, an unavoidabl­e highway to tomorrow’s world.

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