The Business Year

THE HEART OF THE CAPITAL

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STEPS AWAY FROM THE centric Plaza de Callao, Aloft Madrid Gran Vía is located in the buzzing area of the city’s Gran Vía, which embraces the upbeat vibe of Madrid and creates the perfect blend for a vibrant social experience. Located in the heart of the capital, the hotel is a stone’s throw from hotspots including the iconic Plaza de España, the hip neighborho­ods of Malasaña and Chueca, which are overflowin­g with restaurant­s and bars, and unmissable tourist sites such as the Royal Palace.

Expressed through glitch perspectiv­e, the hotel offers a finely tuned, progressiv­e, and urban inspired hang-out for guests who live fast and travel well. The design was inspired by the idea of seeing the city and its people through a kaleidosco­pe. This “glitch” effect is carried through public and private spaces by way of multi-colored custom wallcoveri­ngs, dissolving patterns, and computatio­nal effects that create dynamic moments. The 139 urban-inspired guestrooms come with mighty nine-foot ceilings, plush platform beds, and trademark Aloft extras like the 49-inch Chromecast TV or walk-in rainfall showers. Furthermor­e, the 10th floor of the hotel comprises four Aloft Terrace rooms with a direct view of Madrid’s famous roofs.

Additional amenities include the Re:chargeSM fitness center, open around the clock for guests who need to pump it up or stretch it out, and the seasonal Splash pool, located on the hotel’s rooftop; Tactic, a private creative meeting space, characteri­zed by its natural daylight; and Re:fuelSM by Aloft, a convenient café for a quick bite on the go.

On the top floor lies the WXYZ® Bar, where the fun flows as local drafts and signature drinks are served against the beat of cool music, warm rays, fresh air, and lounge beats to keep the vibe going. It is casual, with an urban vibe and the best views across Madrid’s skyline.

Aloft Madrid Gran Vía also takes advantage of its variety of spaces, including Backyard and the terraces within WXYZ Bar®, and becomes a unique spot from where to celebrate social and corporate events.

Guests at Aloft Madrid Gran Vía will find much to enjoy during their stay here, inspired by the hotels well designed open spaces and spirit. Its fresh, purposeful environmen­t and vibrant spaces inspire to bring people together, using technology and design to thoughtful­ly enhance experience­s and move at the pace of its guests.

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