The Business Year

José Francisco Torres Olmos PRESIDENT, INTERESSE

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What added value do you offer compared to your competitor­s?

This company was created 20 years ago focused on the developmen­t of corporate business. We regularly serve medium and large companies, including multinatio­nals, which represents half of the portfolio. Interesse has developed a strategy to be different from what is available in the market and was born with three great strengths. The first is our extensive knowledge of the business. Another important factor is that we are heavily service-oriented. We are passionate about what we do, and that translates into our excellent services. Our third strength is that this business requires technology. We have been investing for a decade, and today we have the best digital platform to serve our clients.

What has been your recent performanc­e in comparison to other years?

Some years ago, we set the goal of having a 20% average growth per year. As we become a more mature company, the more difficult it gets. It is easier to grow more in percentage terms when you are a small company. Our growth in 2020 was 16%, which was an excellent rate given the market conditions. Some of our clients saw their revenues fall. An important airline also folded, and this was an important client for us, with 12,000 people insured. However, despite that, we achieved 16% growth because we managed to preserve all our accounts, except that one. It was, however, a significan­t challenge because it was not possible for our commercial team to visit new clients. We started to reach out to new clients via Zoom, and it was a success. We also did not let go of any of our employees, so that was an achievemen­t as well.

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