GENERAL DIRECTOR, MI ANTICIPO

Mi Anticipo provides loans to an employee whose payroll is paid through the app. How do their companies repay you the payroll advances?

Companies create a payroll issue in the report we send them. They check who is requesting the advance and the amount. They generate the withholding, pay the remainder, and return to our account the advance loans that have been tagged to the employees’ payroll receipts. This is in addition to the commission; however, we were looking for a service that would resolve this situation and eliminate this workload, which is to generate a direct debit collection. With direct debit, the company would not have to pay a percentage.

What added value do you offer in the Mexican market compared to other competitors or similar services?

Most are aimed at solving financial issues, both payroll advances and microcredit loans. We do not just focus on the financial side, but also consider another crucial aspect: health. We offer membership purchases that provide people with a monthly payment of MXN150 in medical assistance for the member, their spouse, and children. After COVID-19, people have become more aware of buying life insurance, accidental death, or expense support, and this is included in the membership. What is more, these operations have 0% commission. Many of our competitors discriminate against micro and SMEs because of their volume. The companies that are growing now after the pandemic are SMEs. Therefore, they cannot be discriminated against in this way. We do not discriminate with our costs, and this differentiates us as a company of Mexicans for Mexicans.