Roberto Aguilar

What strategies is Forbes adopting in Mexico to adapt to the new normal and continue to create content?

The most complicated part is over, and we have seen a reactivation of many projects that were either put on hold or delayed. We maintained our content offering and reinforced it by seeking to deliver clearer messages. We sought to tell success stories in order to show that it is not necessary to be a big company to invest large sums of money on digital transformation. On the contrary, this transformation has been democratized thanks to the cloud and competition, which is something we sought to convey on our website. In addition, we also adopted containment measures. In particular, we sought to prioritize the cash flow that allowed us to keep afloat. We could not retain all our employees, and, in a company, this is always the last thing to be cut. Now, things are completely different. We are resuming expansion projects at a regional level.

How do you support companies in staying connected, especially with the audience that Forbes manages?

We have listened to companies, where this is a complicated issue because of the situation and budget cuts that many companies had to make. Second, we have listened to the concerns of our readers. Our audience is growing bigger. Today, we are positioned as the most important news site in Mexico. We have strengthened social networks, and we are more selective with information because more people see you, so you have to comply and be more objective.