THE BUSINESS YEAR: MOROCCO 2021/22
Following the success of our inaugural publication and in spite of the challenges of the pandemic, TBY is back in Morocco for its second year. In partnership with AMDIE, Morocco’s Investment and Trade Agency, The Business Year returned to offer insights into the themes of economic recovery. Though faced with significant challenges, the overall tone of those interviewed in this publication has been one of optimism. Having weathered the difficulties and adapted to the rigors of the pandemic, the business world of Morocco is tougher, savvier, and, crucially, more resilient.
2021 has been a year of upheaval. Military action, a new government, vaccine success, and a new model for development might each have been enough to warrant the spotlight on their own this past year. The unrelenting nature of the course of history has meant that all of these events have emerged to shape, each in their own right, the direction of the Kingdom.
The Business Year has encountered warm and welcoming people and we're proud to recount our readers with their journeys and provide a detailed view from the ground of how each sector is performing. This year, we struck up close collaborations with several leading enterprises to delve into key sectors in greater depth.
In the health sector, TBY partnered with ABA Technology for a detailed view of the work carried out between the public and private spheres in the orchestration of a world-beating vaccination campaign. In logistics, our special report with PortNet fleshes out the industry’s innovative ecosystem connected through a single operating window. In mining and chemicals, TBY worked with JESA, the renowned engineering company, to find out just how it is driving the sector forward. Finally, we are thrilled to work with L’Agence du Sud, the public agency for the development of Morocco’s Southern Region, to highlight the important work being done to develop the region’s infrastructure and integrate it further into the wider Moroccan economy.
These partnerships supplement the work in this annual publication to furnish readers with a complete understanding of the Kingdom’s economy and how it is on the tipping point of immense, far reaching, and long-lasting transformation.
With the pandemic slipping into the rearview mirror, now is an exciting time to get to grips with one of the most dynamic economies in the region.